Simply creating an awesome e-commerce website isn't a guarantee of sales. Despite web development best practices, you still need a marketing plan in place in order to drive traffic and sales to your online shop. If you're looking for ways to get more customers to your store, try these marketing tactics:
The world of e-commerce has had rapid growth in the past few years and is expected to continue growing significantly in the future. Thanks to huge e-commerce platforms, like Amazon, and the ease of online shopping, today's consumers are very comfortable with e-commerce websites. In fact, 80% of the online population have purchased something off the internet at some point.
However, with this rise in e-commerce shops comes a rise in customer expectations. Most people gravitate towards online shopping today due to its convenience and practicality. Because of this, it's important to focus on delivering an easy-to-navigate website with as few hurdles in the checkout process as possible. Most consumers will abandon their online shopping cards quickly if they're presented with too many hurdles during the buying process. Simplicity and convenience are key.