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Marketing Blog | Addison Clark | Richmond, VA

In the fast-paced realm of digital marketing, staying ahead of the curve is paramount. Understanding the ever-changing world of social media and digital marketing trends helps businesses formulate effective strategies and stay relevant among consumers. Here are three trends to pay attention to this year.

What was once primarily a space for connecting and sharing personal updates has transformed into a powerful marketing tool for many businesses. An effective social media presence can build brand awareness, engage customers, generate leads, and grow sales. Now more than ever, consumers are using social media platforms to discover products, services, and information. It’s clear social media is making another transformation and it just might be the next Google. 

 Its All About Your Audience

With an overload of media in today’s digital world, cutting through the clutter is crucial to reaching your target audience. But do you know your audience well enough to know how to do that? The first step towards creating a successful marketing strategy is to properly define your audience.

Why Having a Personal Brand Matters

In today's dynamic and competitive business world, cultivating a strong personal brand is a bold and necessary strategic move. Your personal brand is the unique combination of your skills, experiences, values, and personality that sets you apart from others in your field. Not only does this influence the way others see you, but it directly impacts the way others perceive your work and business. In the realm of marketing, where relationships and first impressions play pivotal roles, a well-defined personal brand can be a game-changer.

Why Mobile First Websites Are Non Negotiable

According to most studies, 2017 marked the first year that more than 50% of internet traffic came from mobile devices, rather than home computers. This trend has continued this direction in the six years since. This is a significant statistic for a couple of reasons.

The Power of Customer Reviews

In today’s marketing landscape, there are dozens of tools and channels available to market your small business. But one of the most effective marketing tools is also the simplest – a good, old-fashioned customer review.

The Dos and Don'ts of Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a powerful digital marketing strategy that allows businesses to reach a targeted audience in order to create brand awareness, generate quality leads, boost sales, and more. When done effectively, a PPC campaign can drive powerful results. However, there are some dos and don’ts to keep in mind to get the most out of your PPC strategy!

An Update to Your Instagram Vocabulary List

With the ever-changing nature of social media, it’s no surprise to see platforms evolve and introduce new features. If you need a refresher on Instagram, we went through the basics in our previous blog: Instagram 101: A Vocabulary List. In this blog, we’ll add some new terms to that list!

 Left Brain vs. Right Brain Marketing: Why Not Both?

Did you know that the functions of the brain have a lot of similarities when compared with marketing? I know this is a blog about all things marketing, but allow me to get scientific for a minute.

Beezer Butler Headshot FINAL

1. What do you do at Addison Clark?

I am a Graphic Designer. I work with other Graphic Designers and Account Managers to create visuals for clients that they can be proud of.

2. Are you a cat person or a dog person?

I am a big ol’ dog person. My dog Olive is my best friend in the whole world. If it were really raining cats and dogs out though, I'd be scooping up all the puppies and kitties.

3. What is your favorite holiday?

Halloween is the best holiday ever. Nothing else comes close. You can still catch me at 22 years old going all out on my costume and snacking on some Reece’s while watching some spooky movies.

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