Marketing Blog | Addison Clark | Richmond, VA

If you're a business owner looking for a cost-effective way to market your business, build brand awareness, and establish credibility with your customers, there's one channel that stands out among the rest.

The content of your website, and more specifically, your top-performing pages on your site, may be more important than you might think. Developing content with SEO intentionality is paramount in maintaining good quality web traffic.

Every audience has a unique set of motivators based on their lived experiences. To market effectively, it is important for brands to put in the work to understand who their target audience is, what they’re looking for, and what they expect from the brands they’re loyal to. For Gen Z, the search for truth and authenticity is a big driver, and for brands looking to capture this audience and their nearly $360 billion worth of purchasing power, it’s important to pay attention to what makes Gen Z tick.

Social media has become a staple of digital marketing strategies for many businesses. From increasing brand awareness to driving sales and fostering customer relationships, social media offers countless opportunities for brands to connect with their target audience. With most businesses using social media, staying ahead and keeping up with the latest trends is essential to maintaining an edge over your competitors. Here are three benefits that social media trends can provide for your business.

Engaging your target audience is a non-negotiable in the financial industry. At face value, you are managing people’s money; however, what you’re really doing is building relationships. If you want customers to trust your expertise and build a successful business relationship, there must be a genuine level of connection.

In today's visually-driven world, the adage "a picture is worth a thousand words" has never been more accurate, especially in the realm of branding and marketing. Visual content has emerged as a great force in shaping consumer perceptions and driving brand success. From striking images and graphic design to compelling videos, visual content has the power to captivate audiences, evoke emotions, and leave a lasting impression. Through carefully crafted visuals, brands can communicate their identity, values, and offerings in a manner that resonates deeply with their target audience.

At Addison Clark, we understand that the decision to implement a cohesive marketing strategy for your business can be a daunting one. The amount of effort that marketing and advertising requires can pull business owners away from the tasks involved in running their business. Beyond recommending factors like budgeting, targeting, and messaging, your marketing partner should be fundamentally connected and in tune with the overall business strategy so you can focus on the day-to-day aspects. Below are two things you should do when considering a marketing partnership.

It's no secret that LinkedIn is the world's largest online platform for professional networking. If you're in sales or B2B, it's also the best platform to market yourself and your business. Having a strong LinkedIn presence is key to increasing brand awareness, identifying new leads, and ultimately growing your business. A comprehensive LinkedIn marketing strategy involves more than just creating a profile - it's about engaging with new connections, posting consistently, and following trends. Here's what you need to know about LinkedIn marketing for your business.

In the fast-paced realm of digital marketing, staying ahead of the curve is paramount. Understanding the ever-changing world of social media and digital marketing trends helps businesses formulate effective strategies and stay relevant among consumers. Here are three trends to pay attention to this year.

What was once primarily a space for connecting and sharing personal updates has transformed into a powerful marketing tool for many businesses. An effective social media presence can build brand awareness, engage customers, generate leads, and grow sales. Now more than ever, consumers are using social media platforms to discover products, services, and information. It’s clear social media is making another transformation and it just might be the next Google. 

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