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Social media has become a major player in the advertising space. These platforms generally offer lower costs and measurable results compared to traditional advertising channels. While Facebook and Instagram have long been a go-to for advertising, LinkedIn offers unique advantages for businesses looking to connect with a professional audience. Here are some reasons why you may want to consider running your next campaign on LinkedIn:
In today’s digital landscape, working with user generated content (UGC) creators and influencers has become a common strategy for brands looking to grow their brand or tap into a new customer base. While both creators and influencers create content for a company, how the content is used and distributed is slightly different.
Content marketing goes beyond simply putting words out there; it’s about delivering valuable and relevant information content that will attract a clearly defined audience. This means crafting content that will both educate and build trust.
1. What do you do at Addison Clark?
I’m an Account Manager which means I creatively approach, communicate, and execute client goals. I love how no two days look the same at Addison Clark.
2. What do you enjoy doing in your spare time?
I love exploring the outdoors and staying active. Whether it is finding a new trail to hike, playing a game of basketball, or picking up a new sport like disc golf (which I have been really into lately).
3. Who’s your favorite sports team?
I am from Maryland, so I love the Baltimore Orioles! I grew up playing baseball and dreaming of playing for the Orioles one day. I’ll settle for just watching them now.
In today’s competitive healthcare landscape, marketing is no longer a luxury for medical practices – it’s a necessity! As the healthcare market becomes increasingly crowded, effective marketing strategies can help set a practice apart and drive sustainable growth. Here are a few reasons why marketing is a crucial aspect of a medical practice’s business strategy.
Though YouTube has been a household name for well over a decade, in the past few years it has emerged as a premier platform for marketing, transforming how businesses reach and engage with their audiences. At Addison Clark, we know YouTube can be a compelling platform; here’s why we think you need to jump on this must-have tool.
If you're a business owner looking for a cost-effective way to market your business, build brand awareness, and establish credibility with your customers, there's one channel that stands out among the rest.
The content of your website, and more specifically, your top-performing pages on your site, may be more important than you might think. Developing content with SEO intentionality is paramount in maintaining good quality web traffic.
Every audience has a unique set of motivators based on their lived experiences. To market effectively, it is important for brands to put in the work to understand who their target audience is, what they’re looking for, and what they expect from the brands they’re loyal to. For Gen Z, the search for truth and authenticity is a big driver, and for brands looking to capture this audience and their nearly $360 billion worth of purchasing power, it’s important to pay attention to what makes Gen Z tick.
Social media has become a staple of digital marketing strategies for many businesses. From increasing brand awareness to driving sales and fostering customer relationships, social media offers countless opportunities for brands to connect with their target audience. With most businesses using social media, staying ahead and keeping up with the latest trends is essential to maintaining an edge over your competitors. Here are three benefits that social media trends can provide for your business.
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