Marketing Blog | Addison Clark | Richmond, VA

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Studies have shown that businesses that place more effort on their graphic design outperform businesses that don’t by 200%! Does your business invest in great graphic design?

Here are 5 reasons why graphic design is so important for your business:

It establishes a brand – Brand identity is vital to your business. Through effective graphic design, you can establish a brand identity that will help your customers relate to your business.

It can make your business memorable – It takes the average person only 50 milliseconds to decide on a brand’s visual appeal, so you want to be sure to make it count. First impressions are everything!

It adds credibility to your business – Bringing well-established, professional marketing materials to the public right out the gate adds a ton of credibility to your business. Graphic design can help you accomplish this!

It sets you apart from the competition – Every business faces competition, so it's important to set yourself apart. Great graphic design can be a unique differentiator between you and your competitor and ensure your brand stands out. 

It drives consumers to action – Nice marketing materials are great, but marketing materials that convert are even better! Well-designed marketing materials, including your website, can lead to action from your customers.

When potential customers look at your website, brochure, business cards or sales sheets, you only have a few seconds to catch their attention and tell the right story. Great graphic design can do this! Let Addison Clark help you establish a well-rounded brand strategy through graphic design.

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