Your logo is the first impression someone has of your business. It visually represents your brand, conveying your purpose and identity. Logos can take many different forms, from wordmarks and emblems to mascots and letter marks. Finding the right fit for your business is key. Whatever you choose, a couple of main factors go into making the perfect logo.

A common misconception is that your logo has to tell people what your business does. A logo should identify your business and help you stand out in a crowded marketplace. Consider the Apple logo. Apple sells electronics, but its logo is an apple with a bite. A bitten apple has nothing to do with electronics, but everyone knows what Apple sells when they see the company because Apple has built its brand and associated its logo with its visual identity. 

The next key to a great logo is being timeless. Trends can last anywhere from years, to weeks. Leaning into a design trend for your logo can leave your brand feeling outdated when everyone else moves on. For example, the Coca-Cola logo has been easily identifiable with the cursive script for years. This is not to say your logo should not be updated. Over time, your overall brand aesthetic may change, but your brand identity should remain constant. Going back to the example of Coca-Cola, they have altered their logo over the years but maintained the cursive script, which in turn has maintained their identity.

Some brands are more fit for one type of logo over another. For example, if you are going for a serious and professional brand, a fun mascot is not the way to go. On the other hand, if you are looking for that fun identity, a mascot could work great! It’s all about finding the right fit for your business and brand. 

If you are struggling to find a place to start, it is always useful to look for inspiration in the marketplace. While your logo should be unique, all great ideas stem from inspiration. 

Ready to start your logo design? Give us a call today!