The start of a new year offers a fresh beginning for everyone but can also bring some organizational challenges. Questions may arise, such as: “What are the popular trends?” and “Are we lagging behind?”. Here are some additional insights into 2025 and the trends that could lead the way!

Dynamic content creation is about generating content that changes based on user preferences. Think of things like personalized email marketing, customized reports, and targeted retargeting campaigns. As we dive deeper into the digital age, having experts who can understand and analyze data is becoming crucial for the marketing success of companies. Having individuals to reach out to and discuss strategies with will forever have the upper hand over AI.

Short-form content has been on the rise over the last handful of years. About 82% of internet traffic in 2025 is projected to be through video form with a massive portion of this being from short-form content. Globally short-form video marketing is projected to grow upwards of $60 billion next year. The main reason why this is continuing to rise is because it delivers the message and gains the attention of viewers within 8 seconds.

Omnichannel marketing is a customer-centric approach that combines all of a brand's channels to create a cohesive experience across all platforms. The primary advantage of this strategy is that it helps customers easily recognize a brand through consistent content on different media. By centralizing marketing efforts within one team, you gain more comprehensive data, enabling a better understanding of trends and changes since all information flows through a single source.