Did you know that millennials have $200 billion in buying power? We were shocked too. With about 80 million millennials in the United States alone, it has become vital to ensure you are effectively marketing your brand to this audience. Don't get us wrong - you shouldn't give Generation X'ers or Baby Boomers the boot, but enhancing your strategy to focus on a few important avenues is a must!
1. Core Values
Millennials like to align themselves with companies that share the same values and are making a difference. It is important to find the right cause to support to ensure you are capturing and maintaining the interests of your millennial consumers. Promoting your core values throughout your marketing strategy is important, whether that be on your website, through social media or in brand videos.
2. Mobile Responsive
Giving your user the best experience starts with having a mobile responsive site. Millennials will leave your website quickly if it is not easy to navigate and find the information they're looking for.
3. Social Media Footprint
Millennials live for social media! They've barely known a world without it. As your social network engages with your content, they're ultimately marketing your business to their own network of friends and family.
Millennials have grown up in the world of technology, so the internet is the first place they look when researching a company or product. They are more likely to visit your website if it is easy to access, making visibility the ultimate goal.