Before you can implement a marketing strategy or outline your campaign goals, you need to determine your target audience. Defining your target audience will help you select the best platforms to utilize and the right message to send. Understanding which audience you should target can save you time, money, and resources in the long term. 

Here are three components to consider when identifying your target audience.

1. Define Your Market. 

Is your business a manufacturer, wholesaler, or retailer? What kinds of products or services do you offer? Think about who would benefit from your services and why. Then research your industry’s market to see what consumers are buying and engaging with. Conducting market research is an excellent way to start understanding your target consumer.

2. Look At the Competition.

Think about who your competitors target and why. Are they successful? If not, what could they do better? Your competitor’s target audience is likely similar to who you should target. Understanding which competitors are successful and why will give you valuable insight into what kind of messages your target audience responds to.

3. Look for Similarities Among Your Customers.

Who is buying your product or service? Where do they live, how old are they? What kinds of interests do they have? Are they singles or families? Analyzing your current customer base can help you find out what types of consumers to target. Social media, surveys, and Google Analytics are great tools for learning about your consumers. 

Once you narrow down your target audience, you can begin to make data-driven decisions on where to focus your marketing efforts for success. Defining your target audience can be daunting, but the experts at Addison Clark are here to guide you through each step in the process.