The holiday season is the most wonderful and busiest time of the year for most companies, driving around 19% of total annual retail sales. As businesses gear up for the festive rush, having the right strategies in place is crucial to stand out in the crowded marketplace. Here are several tactics that can help your business thrive during the holiday season.

1. Captivate with Video Marketing

During the holidays, customers spend more time browsing media for gift ideas, sharing content, and engaging with holiday-themed messages from brands. Videos are a powerful tool to showcase why individuals should use a specific product or service. They also provide a behind-the-scenes glimpse into your business's human side which fosters a sense of attachment and relatability. With so many things demanding attention, video marketing is a great way to capture your audience's attention in a busy digital landscape. 

2. Spark Joy with Seasonal Advertising & Branding

Seasonal content is a great opportunity to connect with customers on an emotional level, and align your brand with the festive holiday spirit. The options are endless. A big seasonal promotion can create a splash and drive traffic to your company's website or physical location, but the smaller details — like creating a festive logo for your social media posts — can have an impact as well. Not only will it help your business stand out from the competitors, but it can also create a memorable campaign that resonates with consumers.

3. Boost Engagement with Passive Marketing

Email marketing contributes to 20% of holiday online sales, making it the perfect opportunity for your business to engage with passive customers and potentially boost sales and engagement. Beyond gifts, people seek experiences during the holidays, and email marketing allows you to promote special events and offers. This method also enables your business to add a personal touch to your services and products, forging deeper connections with customers.