Marketing Blog | Addison Clark | Richmond, VA

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Did you know that there are over 3.5 billion searches processed by Google every day? That's a lot of search traffic in one place! So how can your business capture the attention of a target audience right when they're searching for your product or service?

The answer is pay-per-click advertising, also known as PPC.

PPC is a great way for businesses to cut through the clutter online and get in front of potential customers right when they're searching for them. Whether you own a small or large business, PPC can be an effective online marketing tool for gaining customers. 

The two most popular PPC platforms are Google AdWords and Bing Ads, both of which allow businesses to place sponsored ads in their search engine results. These ads typically show at the top of a search result page, making it easier for potential customers to find your products and services. Best of all, you only have to pay when your ad is clicked!

Here are some of the benefits that PPC advertising offers small businesses:

1. You can reach the right audience.
PPC is a very targeted advertising option with numerous demographic and location specifications. You choose where and when your ad will appear and can target it directly to the consumers you're interested in. This level of detailed targeting ensures the clicks on your ads are valuable and not from uninterested parties. 

2. You can make adjustments based on what your audience is searching.
PPC can give you great insights into what your audience is searching for. They may be using search terms that you hadn't thought of. Due to the detailed reporting within PPC platforms, you'll be able to see exactly what keywords are driving results and make adjustments accordingly.

3. You'll receive measurable results.
Unlike certain marketing endeavors, the results of PPC are very measurable. Due to the metrics available in each PPC platform, you'll be able to see exactly which ads are performing the best, how many clicks you're receiving on each ad, and which keywords are profitable. You can also use conversion tracking to see which ads are leading to sales and/or phone calls. 

With PPC marketing, you have a much greater chance of gaining exposure for your brand and getting consistent amounts of traffic to your website. Be sure to speak with an experienced professional before setting up a PPC campaign, as poor set-up and a neglected campaign can quickly turn into a costly endeavor. By properly setting up your PPC campaign and maximizing your budget, you'll be able to see a quick return-on-investment. 

Have questions? Give us a call to talk about PPC today! 



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