Marketing Blog | Addison Clark | Richmond, VA

The content of your website, and more specifically, your top-performing pages on your site, may be more important than you might think. Developing content with SEO intentionality is paramount in maintaining good quality web traffic.

It should be noted that by “content,” we mean more than just the words on the page. Content involves word choice, formatting of text, use of appropriate headers and titles, image tags, metadata, and many more factors. Here are just three tips you can use to be more proactive with your content strategy.


1. Employ a Sense of Site-Wide Consistency

It is best to instill consistency in your site’s content by using the same type of vocabulary and formatting across all of the pages on your site. There’s no need to copy and paste or have the pages look identical, but a general sense of content consistency is shown to benefit SEO in a multitude of ways.

2. Be Wary of “Keyword Stuffing”

It may seem tempting to pump your site full of relevant keywords to give an extra boost in your search engine rankings; however, while using keywords liberally can be a good idea in some cases, it often does more harm than good. Google can understand when you’ve used a term excessively and will not optimize the site any more because of it. On top of that, the content may appear strange and create a subpar user experience.

3. Don’t Forget Your Metadata

Once you have your front-end, user-facing content polished, it’s key to not neglect the back-end metadata. On whatever platform you use to build and maintain your site, check your page descriptions, page titles, keywords, and whatever other pieces of information available. This information is just as important as the front-end content and requires its own strategy.


Navigating and developing an SEO strategy can certainly be tricky and time-consuming for a business owner. Partnering with a marketing agency well-versed in search engine optimization is worth the investment to stay competitive. Call Addison Clark today and let’s talk SEO!

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