There are many components involved in a successful search engine optimization (SEO) strategy which can make it seem like a huge moving target at times. Search engines like Google take into account many different things when determining a website’s ranking, including things like a website’s front-end content, back-end meta data, competition, and the search queries that consumers are using to search for your products and services.

Search queries are a crucial part of the process. They are key indicators of what consumers in your audience are looking for online. These queries are what can help you compile the most relevant list of keywords to optimize your site.

Compiling a list of relevant keywords can seem like an easy enough task. After all, they are simply words related to your product or service. However, this part can often cause business owners to stumble because their way of referring to things may be different than how a consumer thinks. When it comes to compiling a successful list of SEO keywords, the right tools can make a big difference. Platforms like Google Trends can help you identify key phrases that are popular among consumers in a specific geography.

Once you’ve determined 10-12 key phrases to go after, you can thoughtfully incorporate them into your SEO strategy by adding them to your website content, metadata, headers, and more. Finally, don’t let your keywords become stagnant. SEO is constantly changing as consumers shift how they search. It’s a good idea to periodically review the key terms and make sure they’re still the most relevant terms for your business.

SEO can be hard to get right. If you need SEO assistance or are in need of an SEO strategy, contact our team today!