Marketing Blog | Addison Clark | Richmond, VA

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Congratulations! You've successfully made it through the first full week of 2014. By now you've (hopefully) recovered from the holidays and are getting back into the daily grind. For this week's blog post, we've put together a small round-up of articles we found interesting this week, along with our own thoughts and commentary. Enjoy!

11 Web Marketing and Social Media Trends That Will Shape 2014 We agreed with a lot of these predictions for 2014. Particularly their prediction that mobile websites will become mainstream. As people become more and more attached to their smartphones, it is important that you're making it easy for them to interact with your business via their mobile devices. A responsive website design should be one of your top priorities in 2014. 

Why It Might Be Time To Ditch Your Facebook Strategy Have you noticed anything different with your Facebook posts lately? Facebook's ever-changing algorithms have affected the number of people who actually view your content. So what's a business to do? According to Facebook, "the best way to get your stuff seen if you're a business is to pay for it." Ouch. If you're not ready to fork over your money to Facebook just yet, there are few alternatives. (See the article below).

8 Tips for a Well-Crafted Facebook Post A well-crafted Facebook post can help your post be viewed by more people. As the New Year gears up, pay attention to how you construct your Facebook posts and make sure you're including some key features, such as:

  • Quality content
  • Photos
  • Hashtags and @mentions
  • Shortened links

Social Media Mistakes You Should Avoid in 2014 Thank goodness for a fresh start! If your social media strategy was all over the place in 2013, now is the time to change. Learn from the mistakes you made in 2013 so you can avoid them in the future.

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