Marketing Blog | Addison Clark | Richmond, VA

social media sizing

When using social media, it’s important to make sure you are sizing your images specific to the platform, whether that is Facebook, LinkedIn, Instagram, or Twitter. These platforms utilize images the most and strongly favor them over other types of content. Ensuring that your images are the correct dimensions for each specific platform can be a challenge. Image requirements can depend on the type of device it will be used on andwhere it will be shared which creates a lot of variation in sizes. Beyond dimensions, it’s also best to use file types such as jpeg or png when uploading images. To help navigate you through this confusion, we’ve created a super simple guide to find all of the social sizing in one place!


Page logo image:

Minimum: 300 w x 300 h px

Recommended: 300 w x 300 h px

Page cover image:

Minimum: 1192 (w) x 220 (h) px

Recommended: 1192 (w) x 220 (h) px

Life Main Image:

Minimum: 1128 (w) x 376 (h) px

Recommended: 1128 (w) x 376 (h) px

Life Custom Modules:

Minimum: 502 (w) x 282 (h) px

Recommended: 502 (w) x 282 (h) px

Life Company Photos:

Minimum: 264 (w) x 176 (h) px

Recommended: 900 (w) x 600 (h) px


Page Profile Photo:

Displays at 170 x 170 on computers, 128 x 128 px on smartphones, and 36 x 36 on most feature phones

Cover Photo:

820 w x 312 h px on computers

640 w x 360 h px on mobile

Minimum: Must be at least 400 w x 150 h px

Png files may provide for better visual result

Facebook Ads:

Facebook Newsfeed Sizes

1200 w x 628 h px 1080 x 1080 px for a 1:1 image ratio

No maximum size restrictions

Carousel Ads

Minimum Size: 600 x 600 px

Recommended: 1080 x 1080 px

No maximum size restrictions

Right Column Ads

Minimum Size: 600 x 600 px

Recommended: 1200 w x 628 h px

Marketplace Ads

Minimum Size: 600 x 600 px

Recommended: 1200 w x 628 h px

Instant Articles Ads

Minimum Size: 600 x 600 px

Recommended: 1200 w x 628 h px

Stories Ads

Recommended: 1080 w x 1920 h px

Keep your text within 1080 w x 1420 h px

Collection Ads

Minimum: 600 x 600 px 628 x 628 px


Profile Photo:

110 x 110 px

Photo Size:

1080 x 1080 px


1080 w x 1920 h px


Profile Photo:

400 x 400 px

Header Photo:

1500 w x 500 h px

Image Tweets:

600 w x 335 h px

Minimum: 600 x 335, although larger images (for example 1200 x 675) will be better optimized for when users click to expand images.

We hope this quick guide helps you in your efforts to further optimize your social media game!

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