The amount of content available to consumers is ever increasing. Not only in the number of social media platforms available for you to connect with your consumers, but also the increase in competition of more and more businesses hoping to engage with customers this way. Here are 4 tips to help your content stand out above the rest:

1. Speak Your Customers Language
   Understanding your audience is a critical aspect in connecting with them. If you are able to understand who your audience is you will find connecting with them through relatable lingo will be beneficial in creating more engaging content.
2. Establish and Maintain Brand Voice
   This is essentially the personality of your business. It helps consumers become more aware of your company, its goals, and what sets you apart from everyone else. Your brand voice should remain consistent across all communication vehicles, including social media.
3. Utilize Visual Content
   Increase your use of visual content such as graphics and video as much as possible. No matter the target audience, we can guarantee their attention span is short. In order to get them to slow their scroll, capture their attention with an engaging image or video that shares your message in less time than it would take for them to read a plainly worded update.
4. Always Include a Call to Action
   How are consumers going to know what to do next if you don’t tell them? Whether it be visiting your website or making a call, we can almost guarantee that those things won’t happen if you don’t ask them to do it. Simplify this process by including the URL or phone number in your post and they are one step closer to completing that ask.

Try incorporating these tactics in your social media posts and see what a difference it makes!

If you have questions about your social media strategy, Addison Clark is here to help. Visit our social media page to learn more, or give us a call today!