What was once primarily a space for connecting and sharing personal updates has transformed into a powerful marketing tool for many businesses. An effective social media presence can build brand awareness, engage customers, generate leads, and grow sales. Now more than ever, consumers are using social media platforms to discover products, services, and information. It’s clear social media is making another transformation and it just might be the next Google. 

According to a recent study, 83% of users turn to at least one social platform for researching products and services. Not only are they utilizing social media to find these recommendations, but they seem to trust the results more. One poll found that 43% of Gen Z would buy a product that’s been recommended on social media. Whether it’s an influencer sharing a product they were paid to review or a family member sharing a great experience, social media content carries weight in today’s world. 

As you build your social media strategy, you should keep in mind how users are searching and what information they might be looking for. Most platforms now use an algorithm to push relevant content out to users, so honing in on keywords in captions, hashtags, and even text in graphics and videos is now more important than ever. 

In addition to discovery, social media is also a tool people use to find basic information whether it’s a store’s business hours or a restaraunt’s special of the day.  

Social media’s transformation reflects the ever-changing landscape of online information consumption. Consumers are no longer limited to traditional search engines; social media has opened up another route for real-time, personalized, and visually-driven search experiences. Yet again, social media continues to evolve in new ways shaping the future of online communication and marketing. 

Ready to make your business presence known on social media? Reach out to the team at Addison Clark today!