Marketing Blog | Addison Clark | Richmond, VA

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Was your New Year's resolution to focus on improving your marketing strategy? Are you considering expanding your strategy into social media? You should! Today, we want to dive into a few benefits of social media for your brand. 

1. It increases brand awareness: Social media makes it easier for your customers to find and connect with you. It also allows you to reach people that may not know about your brand yet. With one click, you are sharing a post with thousands of people who will potentially share, comment, and engage with your post.

2. It connects you with your target audience: Choosing which social media platform to invest your time in can be tricky, but it is very important to ensure you are connecting with your target audience appropriately. For example, if your company appeals to an 18-25 age range, you should consider Instagram as a way to connect with them! In addition to establishing connection, you have the advantage of seeing other products and services they are interested in as well.

3. It can improve website traffic: Many social media platforms give you the ability to create ads, such as Facebook ads. By creating ads on social media, you are able to drive people back to your specific brand page or website. The great thing about these social media ads is that they are very customizable, so you are able to target a specific audience.

These are just a few reasons how social media can benefit your brand! If you have any questions or would like to learn more about the benefits of social media marketing, give us a call!

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