Marketing Blog | Addison Clark | Richmond, VA

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Got a minute? Check out our quick update on what's happening in the industry.

Facebook Ads Manager is rolling out split-test options to all advertisers this month. Facebook will give users the ability to run A/B testing on different creative formats and then provide data on the results. To further help pinpoint effective ads, they're also adding a new feature called "Test and Learn" which helps advertisers answer certain questions about their ads' effectiveness.

Here's what Facebook has to say about the function: "Test and Learn answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business. Simply identify a question you want to answer, such as "Which campaign causes the lowest cost conversions to occur?" or "How many conversions are all of my Facebook ads causing?" and Test and Learn will determine which test you should run to answer your question."

Our Take:

  • Testing what's working is always a great idea when it comes to paid advertising. We love that Facebook is making this easier for advertisers to do.

With the rapid growth of Instagram Stories, you wouldn't think the platform would need to entice more users to click on them but that's exactly what they're doing. A new Stories preview format rolled out recently that features stories mid-feed in addition to the top of the screen. This secondary promotion section for Stories further enforces the focus Instagram is placing on Stories as they become a prominent feature on the app.

Our Take:

  • This is a good move for brands who use Instagram Stories since it is essentially placing Stories in front of Instagram scrollers not once, but twice.
  • We like that Instagram is continuing to enhance the tools and options available for this popular feature. And when we say popular, we mean over 250 million daily active users are obsessed with it!

LinkedIn's Sales Navigator platform is all about connecting people with potential prospects and they're taking it a step further with their new "Morning Briefings" option. It allows users to sync Sales Navigator with their calendar, so they'll automatically receive important details about who they're meeting with that day (based on information from meeting attendees' LinkedIn profiles and Company Pages). The point, LinkedIn says, is to "come equipped with icebreakers and talking points without needing to search around."

Our Take:

  • This is just another way that LinkedIn is providing data for people to make connections and, ultimately, more sales.
  • That said, if you already have a meeting scheduled with a prospect, it seems likely that you've already done your research on their LinkedIn profile and Company Page. But we can see how the Morning Briefing could be beneficial to squeeze in some last-minute homework before you meet face-to-face.

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