Got a minute? Check out our quick update on what’s happening in the industry.
Instagram Stories is upping the incentive for advertisers by tripling the number of posts in a Story ad. Instead of the standard one photo or video, the new “carousel ads” are made up of three consecutive photos or videos. The new expanded format is not yet available to all advertisers.
- As Instagram Stories grows in popularity with users, it’s also becoming more popular among advertisers seeking to reach a younger audience.
- This expanded format is great for brands who feel limited by the 15-second minimum and want to get more creative in their advertising.
- The new ad format fits more seamlessly into Stories, making the ads feel more native to the platform than they did before. We’ll be keeping an eye to see if Instagram starts rolling this feature out to all advertisers in the future.
If you use Hootsuite to schedule social media posts, you’re in luck! Instagram has reworked their API to enable third party tools, like Hootsuite, to schedule and publish posts directly on Instagram. According to Hootsuite, Instagram scheduling and publishing has been their most requested update.