Marketing Blog | Addison Clark | Richmond, VA

tim bennett 538189

You've likely heard about Facebook's recent scandal by now.

In a nutshell, here's what happened: A political consulting firm, Cambridge Analytica, mined data from millions of Facebook user profiles starting back in 2013. This collection of private information caused an uproar that has led to chief executive Mark Zuckerberg testifying before Congress.

In response, Facebook has rolled out a centralized system for users to control their privacy and security settings. This will be available to all users in the coming weeks.

In the meantime, you can do a quick health check by clicking the question mark icon to the right of the Home screen and selecting Privacy Check-Up. This will allow you to review privacy settings over three key areas of Facebook:

1. Posts - control who sees your posts on the platform

2. Apps - control which third-party apps can access your Facebook data

3. Profile - control what personal information (work, age, contact details) is visible

You can also check if any of your information was collected by Cambridge Analytica by clicking here.

In the meantime, we are keeping a close watch on the business and advertising side of Facebook. Although many are speculating on the impact of this scandal, we think the number of users who leave the platform will be insignificant in the long run - especially as Facebook continues to take steps to rebuild its users' trust. If you have any questions about your social media marketing or advertising on Facebook, feel free to shoot us an email or give us a call.

Like what you read? Want to see more blog posts?

Return to Blog


Have a marketing question? Want to talk?

Contact Us