Marketing Blog | Addison Clark | Richmond, VA

The world of social media is never boring — new product launches, big announcements, and (sometimes) lots of arguments over things like stars and hearts. Here's what the social media world was up to recently:

Pinterest The mega-pinning site rolled out a Pinterest shop last week where users can "shop the best of Pinterest". Ever since Pinterest launched buyable pins this year, pinners can purchase items without ever leaving the app. Only a few major brands are allowed to have buyable pins at the moment (think Bloomingdales and Nordstrom) or retailers that use select commerce platforms, but Pinterest says they hope to extend the ability to sell items on their site to all brands eventually. For the time being, you can put your name down on their waitlist and enjoy browsing all the buyable pins in one place. Click the “Explore” button in the app and then choose “Shop”. Twitter Twitter replaced stars with hearts and the world got very opinionated about it. Last Tuesday, Twitter announced it was kicking the favorites option to the curb and replacing it with likes instead. Here was their reasoning: “We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.” Google You can now add yet another profile to your string of other Google accounts. Google launched About Me pages this week, a place to manage all of your Google profiles and privacy features. The page contains information like your work history, educational background, places you’ve lived, contact information, gender and birthday. Yep, that much information about you is out on the internet! Changing, editing, or hiding any of that information on your Google About Me page will also change it across all of your Google accounts, including Google+, Drive, Photos, etc. Google says the reason for this centralized info station is to give users more peace of mind about the amount of information Google has about them. Whether you decide to complete your About Me page or just ignore it, don’t delete it. VentureBeat reported that deleting your name and photo will just delete all of your Google accounts. Instagram Instagram launched their third stand-alone app, called Boomerang. The new app lets you make videos that endlessly loop, essentially your own .gif. This is yet another way Instagram is encouraging their users to post individualized and creative content on their platform. They also launched Hyperlapse and Layout last year — both with the purpose of helping users post content in a creative, fun way.




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