Marketing Blog | Addison Clark | Richmond, VA

Social media is one of our favorite subjects. Here's a run-down of what's new in the land of hashtags, memes, and marketing.

Facebook The days of simply liking a post are over. Facebook rolled out "reactions" last week, giving users the option of choosing from a range of emotions instead. "Love", "wow", "sad", and "angry" are some of the reactions that users can choose from. It is expected that brands and small businesses will see an uptick in user engagement on their posts, since choosing a Reaction is much simpler and faster than leaving a comment. It will also give a lot more insight into how an audience views content. Read more about Facebook's "reactions" here.

Instagram Instagram launched a long awaited feature: the ability to switch between accounts without signing in and out. Since most users these days have multiple Instagram accounts, the new feature just made sense and the account managers at Addison Clark are still excited about it! Find out how to add and manage multiple accounts here.

Twitter Just like Facebook, your Twitter feed is about to get a lot more expressive. Twitter rolled out a GIF keyboard to all its users this week, meaning it's that much easier to share funny GIFs with your followers. Users can search directly in the Twitter app for different categories of GIFs, including "happy dance", "mic drop", or "YOLO". GIFs have become an increasingly popular way from brands to show humor and connect with their fans. Read more about Twitter GIFs and how to use them here.    

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