Marketing Blog | Addison Clark | Richmond, VA

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Got a minute? Check out our quick update on what is happening in the industry!

LinkedIn is still making changes. This week it was to the platform's navigation. Some users may already have access to the new navigation, while others will see it rolled out over the next few weeks. The biggest change is that the Learning button has been pulled out of the Work menu drop-down and given first-page status on the main navigation menu. The Home button is now to left of the search bar. 

Our Take:

  • It’s going to take some time to get used to this switch-up, especially finding that home button!
  • LinkedIn obviously wants us to use this learning tool a lot more.

Pinterest users can now zoom in on pins when using the mobile app. The social media giant has also made changes to its visual search process. Basically, Pinterest is removing the requirement that people be logged in to Pinterest to use the Chrome extension’s visual search feature.

Our Take:

  • We are geeking out over the pinch-to-zoom feature! It reminds us of when Instagram made this change – we love it.
  • The browser extension change doesn’t seem to have taken effect yet. We had to be logged in to Save a pin.

In a recent study by eMarketer, the group found that teens (12-17) and young adults (18-24) are favoring Snapchat and Instagram to Facebook. Facebook’s growth has been dwindling in the last couple of years and this is one of the main reasons.

Our Take:

  • If you are a business who wants to target the younger generation, it is important to be present on Instagram and Snapchat. While teens and young adults are still on Facebook, they do favor the other platforms.
  • If you are a business who does not want to target this demographic, this is great news. They are basically self-selecting out of your audience and you can focus on targeting the age demographic that will be more likely to resonate with your product or message.
  • Just because teens and young adults are not on Facebook now doesn’t mean they won’t join as they get older. Facebook is still the platform where many businesses post news and events so as these kids grow older they will likely find their way to Facebook to stay up to date on those things.

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