Marketing Blog | Addison Clark | Richmond, VA


The 2010s have been a decade of exponential growth for technology and its effect on how businesses and consumers interact. That said, we can only imagine what is to come in the next decade, which is fast approaching. Let us give you a quick guide to the innovative marketing trends we are laser-focused on for 2020.

1. Customer Experience
In this fast-paced world in which we live, consumers make it turn. There is less focus on selling the message of simply buying from or working with a business. Now, more than ever, companies are driven by ensuring they provide top of the line customer experiences that keep people coming back for more. With more and more people paying attention to this, the lesser companies are easily weeded out and the best rise to the top. Some specific areas these top companies focus on are: up-to-date technology, personalization, an easy mobile experience, brand image, and design. These all work together to create that harmonious experience that customers rave about.

2. Personalization
Personalization is an additional way to expand more on the importance of customer experience. Companies are shifting away from the masses and turning their attention to the unique opportunities that each consumer provides. Marketing messages have flooded users’ inboxes and feeds with over-used phrases, ideas, and designs. This oversaturation has caused users to tune out. The solution to this common problem is to focus on striking that personal connection between the brand and the target market. Marketing personalization is no longer limited to automatically changing the name of the person you’re addressing in your email newsletters. Improvements in technology such as AI combined with increased data collection and insights from social media and other sources have made it possible and easy to hyper-personalize everything from content to design to product recommendations and everything in-between.

3. Visual Content
According to Forbes Magazine, 65% of us are visual learners. Many social platforms, such as Instagram and Pinterest, have provided proof of this explosive trend. Colored visuals increase people’s desire to read content by 80%. Posts with images produce 180% more engagement. The human brain can also process visuals 60,000 times faster than text. These are just a few reasons why, in a world of information influx, easy visual messaging is key! Overall, adding data visualizations, infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too.

4. Video Marketing
While visual content will always be important, let us not underestimate the power of video content. Video is incredibly popular with consumers for many reasons. According to Cisco, over 80% of all traffic will consist of video by 2021. Video gives a very accurate idea of what is going on, it’s engaging, entertaining, and typically provides a large ROI through many channels. Video has risen to the top because of its context, personal connection, and more meaningful messages.

5. Transparency
Above all, people want honesty, not another marketing gimmick. Today, customers have more choices than ever, and customers choose to do business with companies that are straight up, not tricking consumers. Traditional business practices include making things seem better than they are. If brands focused more on the experience of their product, their customers will continue to come back. If companies deliver value, customers will opt in to engage with their content. It is as simple as that.

Now that you are aware of what is to come in 2020, we hope you can now better prepare, adjust, and enter this brand-new decade of innovation with us! Stay tuned for more marketing news, trends, and topics of discussion from us!

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