Your website is the face of your company online. From a stunning homepage to each interior page, keeping your website updated and fresh ensures a positive user experience for any visitor. If you aren’t sure where to start, or what to refresh, here are 5 things to consider:

• Remove old content. This may sound simple, but most websites have outdated and irrelevant content. Conducting an audit of your website may reveal things that could be removed or need a refresh. 
• Create a blog. Blogs are a great way to share long-form content relevant to your business and position yourself as an industry expert. Companies who post blogs are reported to receive 97% more links to their website, and 55% more visitors!
• Update the homepage with relevant deals, events, and services. Website users spend 57% of their time “above the fold, " the top half of your landing page. This is a great opportunity to get the most important message in front of your visitors. 
• Keep up with major dates and holidays. With everyone spending more time online shopping and browsing around the holidays, tailoring your website around relevant holidays will catch the attention of your visitors.
• Stay on top of your Search Engine Optimization (SEO). From new competition to old competitors keeping up, optimizing the SEO of your website is a never-ending process. Ensuring your descriptions match your content, and tracking your placement in the market are steps to success in standing out. 

Keeping your website up-to-date and relevant is the key to staying fresh in visitors' eyes. Creating a positive user experience requires everything from removing old content to customizing your homepage. If your website needs a refresh, give us a call today!