Marketing Blog | Addison Clark | Richmond, VA

web design

Are you in need of a new website? Whether you are starting a new business or need to give your current website a facelift, it is important to have a solid plan in place before starting the website design process. Here are a few important aspects to think about when it comes to website design and development.

Define the Purpose of the Website
There are many ways you could design and layout a website, but what are you trying to accomplish? Answering this question will help make the process much more streamlined. Are you interested in selling a product, having people call you about a service, or provide information and education? Once you decide what the purpose of the website is, other pieces of the process will fall into place.

Define your Target Audience
Knowing your audience is not only good for your overall marketing strategy, but it will help you design and develop your website. Based on your customers demographics, you may want to use different elements to get their attention and encourage action. 

The visuals you pick may be more important than you think! Images not only attract attention, but they can cause an emotional response with your customers. Imagery on your website also helps bring your product or services to life. By showing others interaction with the product or seeing the benefits of your services visually, your customers can more easily imagine their outcome. 

Website Navigation
Thinking through your navigation early in the process is the best way to ensure organization. As you think through navigation, think about how your customer will flow through your website and how to provide the most important information first. 

Mobile Responsive Design
During the design and development of your new website, it's important to make sure the layout, content, and elements will adapt to fit any screen size. A large percentage of your website traffic will come from mobile devices, so make sure it's a pleasant experience!

As you dive into the website design and development process, we hope these insights are helpful for you. At the end of the day, keep the customer experience in mind and these items will be a lot easier to address. 

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