Did you know that 66% of people say that video is their number one source of information? Knowing that, it's no surprise that most brands are incorporating video into their marketing strategy. If your business is starting to dive into the video marketing sphere, here are four things to consider before you get too far in the planning process. 

1. Who is the audience for your videos?
Before adding video to your strategy, you need to understand your audience. Once you know who you're targeting your videos to, you'll be ready to take the next steps in the planning process. 

2. Where will the video live?
The possibilities are endless when it comes to how you can use video to support your marketing strategy. Knowing where you want your video to live and be used will help you decide on video length, subject matter, and much more. 

3. What type of video will work best to capture your audience's attention?
Based on your audience and placement, you will be able to identify the best type of video to produce. From company overviews and product overviews to customer testimonials and how-to videos, there are a number of video types that could work for your business. 

4. What message would you like to convey to your audience through the video?
Before going too far into the production process, it's important to understand what message you are hoping to convey. This will help you craft your script, determine questions for an interview-style, and pick the best angles and visuals. 

Video can be a great addition to your marketing strategy, and will help your customer retain information about your company! As you start the planning process, know that the team at Addison Clark is here for you. Our in-house videography team is able to support your video strategy from start to finish.