Marketing Blog | Addison Clark | Richmond, VA

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We know you hear it all the time, but it's the truth: Video marketing should be a part of your business strategy. Here are some quick stats for you:

  • More than 500 million hours of videos are watched on YouTube every day.
  • 55% of people consume videos thoroughly — the highest amount for all types of content.
  • 4x as many consumers would rather watch a video about a product than reading about it.
  • And perhaps most importantly — companies who use videos in their marketing grow revenue 49% faster year-over-year than those who don't.

Ultimately, video has been shown to increase ROI, which is the biggest reason that your business needs video marketing. We've come up with a helpful list of types of videos to get you started!

1. Message from the President — There are many ways to go about filming a video of this format. The key is to think about what sets your business apart from the rest and use that as the main point that you drive home throughout the video. Be sure to think about the following: How you want to come across on camera, how you want to tell your story, where you want to be located within your office for filming, and the additional shots you want to get (otherwise known as "b-roll" in the industry).

2. Video Series — What better way to showcase your expertise than through a series of video topics that are relevant to your business? In a video series, you can film topics separately in order to create individual, shorter videos to keep your audience interested and engaged. In addition to footage of you (or someone at your business) discussing the topic, you can mix in graphics, b-roll (there's that word again!), and/or photos to keep the video exciting. If you want an example, we have our own video topic series called the Rundown — check it out here.

3. Success Stories — We consistently encourage our clients to make testimonials a part of their marketing strategy, whether they are listed on their websites, Google, social media, etc. One way to make your client testimonials stand out is by capturing their stories on video. Having some of your clients appear on camera to tell the story of their business and their experience working with you is a compelling example of video marketing — not only for you but for your client as well. It's a win-win for all!

Bonus: Day in the Life — In some company cultures, it may be appropriate to film a video that details life inside the office. It's a great way to showcase the people behind your company and give the viewer a behind-the-scenes look at your business activities and the personalities of your employees. In our experience, this type of video works best for social media dissemination, but if done properly, it could also live on your website.

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