Chances are, by now, you have heard plenty of reasons why email marketing is good for your business. Trust us when we say: It's not a bunch of baloney. Email marketing is one of the best ways to get your message in front of your target audience. Think about it: how often do you check your email? If you're like most people, it's probably every day and multiple times during the day. Whether you want to build brand awareness, share company news, advertise a promotional offer or generate leads, email marketing is a tried and true method. If it's done right, it can be a very powerful component of your marketing strategy.

Read more