Having a strong, coherent marketing strategy lays the groundwork for success for any business. Developing a holiday marketing strategy for this upcoming holiday season is a whole step further — one that can pay off for most businesses. Though this may be an obvious suggestion, creating a holiday marketing strategy is a great way to drive your business' sales and increase its reach during the holidays. Here are a few tips to start:

1. Provide a positive experience to the customer: Holidays can be just as stressful as they are lighthearted, so it's important to promote a more welcoming and calm customer experience. Whether your service is online or in person, an easy, stress-free experience for the average holiday customer is an experience they won't easily forget. 

2. Start your holiday marketing campaign early: People tend to get excited about the holidays in the months prior, so help boost their excitement by starting your holiday advertising early. You want the customer to be thinking about your business well before the holiday starts, so catch their eye ahead of time. 

3. Reach a wider audience with social media: More than 80% of people have some sort of social media platform, so use it to reach wider audiences. Social media platforms are a great place to generate excitement around the holidays. Incorporate interactive or holiday-specific posts to grab the attention of potential customers and encourage them to participate in or inquire more about your business. 

Keeping your brand fresh and exciting around the holidays is a great way to boost your business, and it all starts with a marketing strategy. Need more help driving your marketing campaign this holiday season? Addison Clark has got you covered. Learn more about our take on marketing strategy here.