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Marketing Blog | Addison Clark | Richmond, VA

Every audience has a unique set of motivators based on their lived experiences. To market effectively, it is important for brands to put in the work to understand who their target audience is, what they’re looking for, and what they expect from the brands they’re loyal to. For Gen Z, the search for truth and authenticity is a big driver, and for brands looking to capture this audience and their nearly $360 billion worth of purchasing power, it’s important to pay attention to what makes Gen Z tick.

At Addison Clark, we understand that the decision to implement a cohesive marketing strategy for your business can be a daunting one. The amount of effort that marketing and advertising requires can pull business owners away from the tasks involved in running their business. Beyond recommending factors like budgeting, targeting, and messaging, your marketing partner should be fundamentally connected and in tune with the overall business strategy so you can focus on the day-to-day aspects. Below are two things you should do when considering a marketing partnership.

In the fast-paced realm of digital marketing, staying ahead of the curve is paramount. Understanding the ever-changing world of social media and digital marketing trends helps businesses formulate effective strategies and stay relevant among consumers. Here are three trends to pay attention to this year.

 Its All About Your Audience

With an overload of media in today’s digital world, cutting through the clutter is crucial to reaching your target audience. But do you know your audience well enough to know how to do that? The first step towards creating a successful marketing strategy is to properly define your audience.

The Power of Customer Reviews

In today’s marketing landscape, there are dozens of tools and channels available to market your small business. But one of the most effective marketing tools is also the simplest – a good, old-fashioned customer review.

What It Means to Market Seasonally

Every business is different, which is why creating a message unique to your company is important - but did you know that your business can benefit from using different messaging throughout the year?

Three Questions to Ask Yourself When Planning for 2024

Studies have shown that assessing your prospects and business strategy for the next year is most efficiently performed during Q3 of the current year. Marketing is no different! That way, you have a majority of the year’s data to base some decisions on - while still having some breathing room before the end of the year. As we make our way to the end of Q3, here are some questions you can ask yourself when planning for next year’s strategy.

marketing miconceptions

Marketing is a broad term that encompasses many strategies and platforms used to promote a product or service. Within marketing, there are numerous myths and misconceptions that could ultimately be harming the potential growth of your business. Here are four common ones:

Marketing and advertising are one in the same

While marketing and advertising often go hand in hand, they are not the same! Marketing is usually defined as the overall strategy toward promoting your business, while advertising is a term used to describe a paid form of messaging, such as paid social media ads or Google Ads. Without advertising, the impacts of your marketing may be limited. Without a marketing plan in place, your advertising dollars may be wasted. A combination of both is usually the sweet spot!

interactive marketing

Interactive marketing is a rapidly growing trend in the world of digital marketing. Consumers are often overwhelmed with advertising messages in this day and age and, as a result, marketing techniques like banner ads and pop-ups are becoming less effective. 

Interactive marketing is a type of marketing that engages consumers and encourages them to participate in the marketing process. By providing an interactive experience, you can increase engagement, build brand awareness, and create a more memorable and shareable experience for your audience. To get you started, here are some examples of interactive marketing you can consider for your marketing strategy:

event marketing 1

When you think about marketing for your business, things like your website, emails, social media, and TV and radio advertising might come to mind. But what about live events? Event marketing is a unique way that businesses can personally connect with prospective and current customers and stand out from the competition. You can use events to showcase your products or services, demonstrate your skills, or raise general brand awareness. 

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