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The holiday season is the most wonderful and busiest time of the year for most companies, driving around 19% of total annual retail sales. As businesses gear up for the festive rush, having the right strategies in place is crucial to stand out in the crowded marketplace. Here are several tactics that can help your business thrive during the holiday season.
Effective marketing support is a crucial factor for lenders and Business Development Officers (BDOs) to achieve success. However, many financial institutions face a common issue that undermines this essential aspect: a lack of adequate internal marketing resources. With small marketing departments and stretched-thin resources, lenders’ needs either go unmet or the execution is done poorly.
The reality for many lenders is a struggle to balance marketing with their core responsibility of selling. With no formal training in marketing or graphic design, they’re left to piece together options that are incohesive at best and non-compliant at worst.
With dedicated marketing support, lenders can be empowered to drive greater success. Here’s why this approach is essential and how it can make a difference:
What your business is doing to market itself is important, but taking a step back and looking at your competitors' actions is important as well. Analyzing trends, learning new strategies, and simply keeping up with the market are integral parts of a successful marketing strategy.
In today’s digital landscape, working with user generated content (UGC) creators and influencers has become a common strategy for brands looking to grow their brand or tap into a new customer base. While both creators and influencers create content for a company, how the content is used and distributed is slightly different.
In today’s competitive healthcare landscape, marketing is no longer a luxury for medical practices – it’s a necessity! As the healthcare market becomes increasingly crowded, effective marketing strategies can help set a practice apart and drive sustainable growth. Here are a few reasons why marketing is a crucial aspect of a medical practice’s business strategy.
Every audience has a unique set of motivators based on their lived experiences. To market effectively, it is important for brands to put in the work to understand who their target audience is, what they’re looking for, and what they expect from the brands they’re loyal to. For Gen Z, the search for truth and authenticity is a big driver, and for brands looking to capture this audience and their nearly $360 billion worth of purchasing power, it’s important to pay attention to what makes Gen Z tick.
At Addison Clark, we understand that the decision to implement a cohesive marketing strategy for your business can be a daunting one. The amount of effort that marketing and advertising requires can pull business owners away from the tasks involved in running their business. Beyond recommending factors like budgeting, targeting, and messaging, your marketing partner should be fundamentally connected and in tune with the overall business strategy so you can focus on the day-to-day aspects. Below are two things you should do when considering a marketing partnership.
In the fast-paced realm of digital marketing, staying ahead of the curve is paramount. Understanding the ever-changing world of social media and digital marketing trends helps businesses formulate effective strategies and stay relevant among consumers. Here are three trends to pay attention to this year.
With an overload of media in today’s digital world, cutting through the clutter is crucial to reaching your target audience. But do you know your audience well enough to know how to do that? The first step towards creating a successful marketing strategy is to properly define your audience.
In today’s marketing landscape, there are dozens of tools and channels available to market your small business. But one of the most effective marketing tools is also the simplest – a good, old-fashioned customer review.
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