Marketing Blog | Addison Clark | Richmond, VA

Why Having a Personal Brand Matters

In today's dynamic and competitive business world, cultivating a strong personal brand is a bold and necessary strategic move. Your personal brand is the unique combination of your skills, experiences, values, and personality that sets you apart from others in your field. Not only does this influence the way others see you, but it directly impacts the way others perceive your work and business. In the realm of marketing, where relationships and first impressions play pivotal roles, a well-defined personal brand can be a game-changer.

 Left Brain vs. Right Brain Marketing: Why Not Both?

Did you know that the functions of the brain have a lot of similarities when compared with marketing? I know this is a blog about all things marketing, but allow me to get scientific for a minute.

brand refresh

Adapting to the times is one of the key markers of what makes a business successful over time. Trends change, your audience changes, and even your product or services may be evolving. Your brand should always reflect your core values and speak to your target audience. You may not need a full rebrand, but a brand refresh can go a long way toward adapting to the times and positioning your brand above the competition. Wondering if it's time for a refresh? Look for these signs:

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When building a brand strategy, it's important to understand and know your audience. A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. There are certain strategies to use when researching your audience such as conducting marketing research, monitoring marketing trends, and staying informed on competitive products. Understanding your audience allows brands to better position their products and services and align their brand identity with that of the consumer. Ensuring that a brand's voice, identity, and values align with that of the target audience is key to a successful brand. Here are three ways to build a brand strategy that will align with your target audience:

Professional Brand Photography

Professional photography is a powerful, worthwhile investment for your brand. It can help your brand make a memorable first impression, stand out from your competitors, and forge a connection with your target audience. However, professional photography can be expensive! When it comes to choosing a photographer to capture and represent your brand, it is important to choose well to save your business the time and money. Here are a few things to look for when choosing a photographer:

brand voice

In an oversaturated digital landscape, it is more important than ever to learn how to cut through the noise and build a connection with your brand's target audience. There are many ways to set yourself apart from competitors and establish a recognizable personality for your brand — colors, logos, and other visual features, but alone, they are not enough. To connect with your customers and build a lasting, loyal relationship, your brand needs a voice. A brand voice encompasses the language, tone, and personality used to connect with consumers. 

When developing a voice for your brand, it is important to be intentional. The voice of your brand will evolve with time but should always be consistent with your brand's core identity. Here are some tips for developing and maintaining a brand voice:


A brand is more than a logo. It encompasses the look, feel, and messaging of a company, including how your website looks, how your employees answer the phone, and even the elevator pitch you give to a prospective client. Its job is to tie all the pieces of your business together to present a cohesive personality and targeted message.

So why would you change your brand?

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Establishing a brand is an important step for any marketing strategy. After all, your brand not only includes your visual identity but many other aspects, like company values, personality, and much more. It should build awareness and develop loyalty with your customers. As you create assets to market your business, it's important to keep your brand top of mind to promote consistency.

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Consumers are constantly being fed marketing messages. In fact, studies show that the average consumer will receive around 3,000 brand messages in a single day! How can your business stand out in the midst of that and, more importantly, how can you build connections and trust with consumers?

We dive into this topic in our latest panel video. Watch it below and let us know what you think!

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There has been a noticeable shift in marketing. Brands are turning away from the traditional avenues of advertising and investing more heavily in digital. Why? Because that's where the consumers are. 

That's what drove the famous footwear brand Adidas to completely restructure their marketing strategy in terms of digital spend. In a recent Google article, Empowered Mobile Consumers Led Adidas To A Cultural Revolution, the Adidas brand director discusses the three realities that drove them to make a shift. 

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