You hear all the time how important video is becoming for your business. Whether it is how-to’s, message from the president or other types of videos, it feels like everyone is doing them.

Well, it feels like that because everyone is doing video! Once you decide to dive into the world of video marketing there are a lot of factors to consider – what message to do you want to put out there, where will you shoot the video, and who is going to be in it?

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We know you hear it all the time, but it's the truth: Video marketing should be a part of your business strategy. Here are some quick stats for you:

• More than 500 million hours of videos are watched on YouTube every day.
• 55% of people consume videos thoroughly — the highest amount for all types of content.
• 4x as many consumers would rather watch a video about a product than reading about it.
• And perhaps most importantly — companies who use videos in their marketing grow revenue 49% faster year-over-year than those who don't.

Ultimately, video has been shown to increase ROI, which is the biggest reason that your business needs video marketing. We've come up with a helpful list of types of videos to get you started!

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