We know you hear it all the time, but it's the truth: Video marketing should be a part of your business strategy. Here are some quick stats for you:
- More than 500 million hours of videos are watched on YouTube every day.
- 55% of people consume videos thoroughly — the highest amount for all types of content.
- 4x as many consumers would rather watch a video about a product than reading about it.
- And perhaps most importantly — companies who use videos in their marketing grow revenue 49% faster year-over-year than those who don't.
Ultimately, video has been shown to increase ROI, which is the biggest reason that your business needs video marketing. We've come up with a helpful list of types of videos to get you started!