Marketing Blog | Addison Clark | Richmond, VA

The Value of Video Marketing for the Financial Industry

Engaging your target audience is a non-negotiable in the financial industry. At face value, you are managing people’s money; however, what you’re really doing is building relationships. If you want customers to trust your expertise and build a successful business relationship, there must be a genuine level of connection.

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It's no secret that video has become a key component in advertising with the rise in video features on social media and other platforms. Video is engaging to view and leaves a long-lasting impression of a business or brand. Video content can be a useful tool when explaining your product or service and can increase a viewer's understanding of that product or service. These long-lasting impressions increase brand recognition because viewers are more likely to remember information they've watched in a video over something they have read. Here are 5 reasons why video is a powerful marketing tool:

how video can enhance your marketing strategy

Have you ever heard the phrase "Video content is king"? With the rise of video-based platforms, it's hard to deny how prevalent video has become in our everyday lives. It's also a valuable marketing tool, with 88% of consumers saying that they've been convinced to buy a product or service by watching a brand's video. If video isn't currently part of your marketing strategy, you're missing out on opportunities to directly engage with your customers. Here are just a few ways that video can enhance your overall marketing strategy:

video marketing

With video being hyped as the new “it” marketing thing, you have probably thought about or even started to make some videos for your company. But what should you actually do with your videos?

Adding video to your website is a no brainer. Whether it’s an "About Us"-style video that can go on your team page, or a how-to video that could live in a resources section, having video on your website is important. It’s also pretty obvious that your videos should be added to your YouTube channel (or another video hosting platform).

video strategy 1

Did you know that 66% of people say that video is their number one source of information? Knowing that, it's no surprise that most brands are incorporating video into their marketing strategy. If your business is starting to dive into the video marketing sphere, here are four things to consider before you get too far in the planning process. 

1. Who is the audience for your videos?
Before adding video to your strategy, you need to understand your audience. Once you know who you're targeting your videos to, you'll be ready to take the next steps in the planning process. 

video messaging

In light of canceled marketing events and less face-to-face interactions, utilizing video messaging is a great way for you to connect with your customer base during this time. Consumers crave authenticity and even more so during times of uncertainty. Video is a way to speak directly with your customers, share a genuine message, and keep your business top of mind. Luckily, video  doesn't have to be intimidating or involve costly production sessions. If you have extra time on your hands these days, now is a great opportunity to work on your video presence. 


YouTube is a social media platform that is designed for viewing video content. It essentially acts as a search engine, like Google, for videos and is the third most visited website worldwide! With the explosion of online video, YouTube provides a way for you to offer timely video content to your audience, as well as reach new potential customers. While you've most likely used YouTube in your everyday life, there are ways you can turn the platform into an asset for your business as well. Every business can benefit differently from having a YouTube channel and keeping it up-to-date, but here are a few of the main benefits:

video marketing

The future is video-centric, and the future has arrived. It’s no secret that marketing strategies have moved toward fast, easy, and entertaining ways to optimize user-experience. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy. Some of you may be wondering if this promotional tool is worth all the hype. Here are 8 reasons why we say YES, it’s worth it!

social media video

With people watching videos online more than ever before, it only makes sense for businesses to tap into that audience with video content of their own. Social media is one of the biggest platforms for sharing branded video content as these stats prove:

  • Around 100 million hours of video are watched every day on Facebook
  • Views of branded video content have increased by 258% on Facebook between 2016 and 2017
  • A video tweet is 6x more likely to be retweeted on Twitter than a photo tweet.

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Web video has been on the rise for some time now. Brands like it because it is a great way to cut through the clutter of online information. Consumers like it because it is a much easier way to digest content. In 2015, it was reported that adults in the United States watched over five hours of video per day. This stat is expected to be the same in 2019 with the exception that over an hour of that time will be spent watching web video on a mobile device. 

One particular area where video is extremely effective is online shopping. New data from Google reveals that more consumers are turning to video to research products before they buy them. Savvy shoppers have always looked for more information about the products they're shopping for and, these days, they're turning to web video to find it. Whether they're just browsing, looking for product reviews, or trying to learn how to use a product, video offers the content they need in an easy-to-digest format.

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