Marketing Blog | Addison Clark | Richmond, VA



Keeping your website up-to-date is more involved than updating your address or phone number every now and then. Not only do customers expect seamless, up-to-date websites but search engines favor them as well. Being consistent about website updates can help improve your online success and your customers' experience!

reduce spam

In this digitally volatile day and age, spam is part of our everyday lives. From the relentless calls to constant emails, everyone gets spammed. But if you are a business who has forms on their site and are getting spammed, there are things you can do to reduce it.

What exactly is form spam?
Form spam is the entering and submitting of website forms with fake information. Things like unwanted offers, phishing, etc. can come through your forms and be considered spam. This can be done through bots or manual spammers.

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You may think having an outdated website is no big deal but, in some instances, it can be as worse as not having a website at all! Today's consumers are constantly using the web to search for products and services. Landing on your outdated website can send a message that your business isn't credible or legitimate. 

We work with clients in a wide range of industries, so we understand how difficult it can be to prioritize a website update. Running a business, no matter the industry, is hard work! It's no wonder that 23% of small business websites get updated less than once a year and 97% of small business websites are basically ineffective. Finding the time to keep your website updated can be difficult. One way to remedy this is by hiring a company to manage your website for you.

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A new website may feel like a big investment, both in time and money, but it is essentially the face of your brand, and therefore, totally worth it.

If your website has not been updated in the past three years, it is likely time for a refresh. Web systems are constantly being upgraded, design styles change and, most importantly, users expect so much more from a website these days. Making sure the user is having a positive experience when they are on your website should be your top priority.

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