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1. What do you do at Addison Clark?
I’m a Graphic Designer! I turn ideas into eye-catching designs with colors, fonts, and layouts. Basically, I’m a visual storyteller!
2. If you could choose one superpower, what would it be and why?
I feel like invisibility would be fun. You could pull so many silly pranks on people, or if you just need alone time to sit and observe, no one would bother you.
3. What is your favorite social media site?
Definitely TikTok. I’m probably (definitely) on it way too much though…
Your logo is the first impression someone has of your business. It visually represents your brand, conveying your purpose and identity. Logos can take many different forms, from wordmarks and emblems to mascots and letter marks. Finding the right fit for your business is key. Whatever you choose, a couple of main factors go into making the perfect logo.
We all know the phrase “A picture is worth a thousand words,” but what does that mean for your marketing strategy? Today’s consumers are highly visual and tend to engage more with photos and videos than traditional text ads. It’s important to meet consumers where they are, and that means investing in high-quality photography. Even just a few photos can help your business look professional and stand out from the competition. Here are the top three benefits of investing in high-quality photography:
In a crowded digital landscape, it can sometimes feel impossible to stand out. Custom illustrations can be a powerful tool to help set your brand apart!
Here are 4 reasons to incorporate illustrations into your marketing strategy:
Studies have shown that businesses that place more effort on their graphic design outperform businesses that don’t by 200%! Does your business invest in great graphic design?
Here are 5 reasons why graphic design is so important for your business:
Choosing an effective font and color combination for a project is more important than you might think — especially if that project is representing your brand. There is a reason why some graphic design projects work, and some don’t. Striking the right balance between elements, images, and font choices can make or break a project. That’s one way a graphic designer can make your business look its best. Just as you have dedicated your time and money to learn what you practice, you can be sure that graphic designers have dug deep into their practice as well.
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