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If you can't remember when you last updated your marketing collateral, it's probably time to give them a facelift. Do you have new contact information? Have you made any changes to your offerings or marketing messages? Do the designs or photos you use feel outdated? These are common reasons why you might want to update your collateral. A good rule of thumb is to audit your marketing collateral at least once per year to evaluate whether they still align with your brand identity and voice. These are the most common marketing materials that you should include in your audit:
Customized promotional materials are a cost-effective way for companies to gain impressions by offering free merchandise to their consumers. Branded keychains, t-shirts, umbrellas, and phone accessories are examples of items you'll commonly see used as promotional materials.
Companies can partner with a marketing agency to connect them to vendors and suppliers who manufacture and produce these products for distribution. An experienced marketing agency can help you select the best products to purchase and leverage those products to increase sales and build brand awareness.
Every industry in America is experiencing the squeeze of a labor shortage right now. With over 10 million open jobs in the United States today, the competition to hire good employees is fierce. If your business is trying to hire right now, you’re likely experiencing some frustrations now too. But it is not hopeless! There are some marketing efforts you can use to get in front of well-qualified candidates. When it’s time to bring on new employees, try these three marketing tactics:
Marketing collateral is a necessary but often overlooked component of the overall marketing strategy for many businesses. If you’ve had the same old tri-fold brochure or sales sheet forever, it’s probably time to up your game! Consider adding a piece of marketing collateral – whether it be a rack card, postcard, letter, whatever you can imagine – that takes your company’s branding to the next level.
Here are some ways to do just that!
Too often, businesses rely too heavily on one aspect of marketing instead of ensuring that all the pieces are working together. A shiny new website may seem much more glamorous than the company letterhead but it’s still important that they all be cohesive.
Marketing collateral is a collection of printed materials that are used to promote your products and services. Some common types of marketing collateral include:
The digital age has produced infinite ways for brands to advertise and market themselves. While each form of advertising has its advantages, one particular method — print marketing — has stood the test of time and become a trusted source of marketing. In fact, 56% of customers say they believe print marketing to be the most trustworthy type of marketing. In addition to being more trustworthy, there are many other advantages of marketing.
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