Marketing Blog | Addison Clark | Richmond, VA

A website is a business’s digital home, and increasingly consumers first impression of a brand. An unreliable website is virtually useless to any business owner. In the digital world, your website should be quickly available and secure, 24/7. If not, you risk losing potential customers to competitors.

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Website hosting is a service that allows your website to be accessible via the world wide web aka the internet. A hosting provider, like Addison Clark, provides the technology and service needed for the website to be viewed on the internet. The hosting location is where all of the files for your website lives.

Websites are stored on servers, which are special computers that are accessed whenever someone types in your web address in their browser. Your web address is also called your domain. The domain is also associated with your IP address, which is a series of numbers, that does not show to the public.

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Your website is the online hub for your business. As such, it has a lot of roles to play — building brand awareness, helping customers find you, showcasing what you do, and effectively marketing your products and services. While the average revenue for a small business is around $3.6 million, research has shown that the average revenue for a small business with a website is closer to $5.03 million. It's safe to say that having an effective website can be a tremendous asset to your company.

But what makes a website effective?

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