Marketing Blog | Addison Clark | Richmond, VA

Social media has become a staple of digital marketing strategies for many businesses. From increasing brand awareness to driving sales and fostering customer relationships, social media offers countless opportunities for brands to connect with their target audience. With most businesses using social media, staying ahead and keeping up with the latest trends is essential to maintaining an edge over your competitors. Here are three benefits that social media trends can provide for your business.

It's no secret that LinkedIn is the world's largest online platform for professional networking. If you're in sales or B2B, it's also the best platform to market yourself and your business. Having a strong LinkedIn presence is key to increasing brand awareness, identifying new leads, and ultimately growing your business. A comprehensive LinkedIn marketing strategy involves more than just creating a profile - it's about engaging with new connections, posting consistently, and following trends. Here's what you need to know about LinkedIn marketing for your business.

What was once primarily a space for connecting and sharing personal updates has transformed into a powerful marketing tool for many businesses. An effective social media presence can build brand awareness, engage customers, generate leads, and grow sales. Now more than ever, consumers are using social media platforms to discover products, services, and information. It’s clear social media is making another transformation and it just might be the next Google. 

An Update to Your Instagram Vocabulary List

With the ever-changing nature of social media, it’s no surprise to see platforms evolve and introduce new features. If you need a refresher on Instagram, we went through the basics in our previous blog: Instagram 101: A Vocabulary List. In this blog, we’ll add some new terms to that list!

shortened attention spans

In the digital age, social media has revolutionized the way we communicate, share information, and even conduct business. With the now billions of users scrolling through their feeds multiple times a day, social media platforms present a great opportunity for businesses to reach and engage with their target audience. However, constant exposure to content in this way has shortened the attention spans of many. Now more than ever, it is crucial to capture and retain the attention of your audience. Here are some strategies that can help combat the shortened attention span:

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With over 70% of the U.S. population on social media, it's not a bad idea to add social media to your business's overall marketing strategy. 

Social media has arguably become the most influential and important virtual space. Not only is it used for social networking purposes, but it is also effective for digitally advertising your brand. Compared to print or other media marketing tools, businesses could greatly miss out on the opportunity of marketing their brand on social media. 

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As a business owner, you probably know how important social media is to your overall marketing strategy. Prospective customers often use social media to research products, services, and companies that will help them solve a problem. That's why it's important to post helpful, informative content on your page and build relationships with your followers. But what happens when your followers aren't engaging with your posts? Try these tips to help improve your engagement rates:


Imagine that you have been tasked with optimizing your company’s social media presence. Or that you are now in charge of generating leads through an organic social media strategy. How do you begin such a task? On which metrics do you allocate your focus? How do you measure success in the ever-changing world of social media?


LinkedIn can be a valuable tool for individuals looking to connect with colleagues and build a professional network, but it is much more than that! For businesses, LinkedIn is a marketplace to share ideas, products, and services. Connect with your audience and start building awareness for your brand on LinkedIn with these five tips:

social media marketing

Social media marketing is a powerful way for businesses to tell their story, grow and connect with their audience and stay top of mind with consumers. With over 200 million social media users across the United States, your social media presence is an impactful extension of your brand.

Here are 6 tips for building your social media presence to get the most out of your social media marketing strategy:

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