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Got a minute? Check out our quick update on what's happening in the industry.
LinkedIn
LinkedIn is tapping into the trends of other social media platforms, even if those trends don’t seem like such a good fit for the professional networking king. By partnering with Tenor, a GIF platform, LinkedIn is making GIFs available inside LinkedIn Messaging. Tenor says the update is intended “to create genuine connections with professional contacts such as coworkers, past colleagues or fellow alumni.” The update is still being rolled out, so not all users will have the GIF search capabilities quite yet.
You've likely heard about Facebook's recent scandal by now.
In a nutshell, here's what happened: A political consulting firm, Cambridge Analytica, mined data from millions of Facebook user profiles starting back in 2013. This collection of private information caused an uproar that has led to chief executive Mark Zuckerberg testifying before Congress.
In response, Facebook has rolled out a centralized system for users to control their privacy and security settings. This will be available to all users in the coming weeks.
We are often asked if Snapchat can be a successful platform for a particular business. While most people think of Snapchat as a personal application, there are ads that can enhance brand awareness and engagement from your consumers. The most important thing to remember is that all businesses are different, reflecting on your target audience will help pinpoint if Snapchat makes sense for your business.
We discuss Snapchat for Business in our latest panel video. Watch it below and let us know what you think!
Got a minute? Check out our quick update on what's happening in the industry.
Vero
There’s a new social media platform on the rise! It’s called Vero which is Latin for the word “Truth”. The app has been around since 2015, but skyrocketed in popularity last month as thousands of people downloaded it from the app store. There are several theories as to what caused the sudden interest; the most prominent of which is Instagram users’ growing frustration with the app’s algorithm. Vero is capitulating on this by promoting their chronological feed order and no advertisements. One important detail – the app is free of charge for the first million users. After that, Vero will be starting an annual subscription fee.
Got a minute? Check out our quick update on what's happening in the industry.
Facebook
Facebook's user count has declined by 700,000 daily active users. Facebook has just started executing the big News Feed changes that it announced earlier this month, intended to reduce mindless browsing, video and news consumption in favor of more interactions with close friends. According to Mark Zuckerberg: "Our focus in 2018 is making sure Facebook isn't just fun, but also good for people's well-being and for society. We're doing this by encouraging meaningful connections between people rather than passive consumption of content."
Got a minute? Check out our quick update on what’s happening in the industry.
Instagram
Instagram Stories is upping the incentive for advertisers by tripling the number of posts in a Story ad. Instead of the standard one photo or video, the new “carousel ads” are made up of three consecutive photos or videos. The new expanded format is not yet available to all advertisers.
Got a minute? Check out our quick update on what's happening in the industry.
Facebook
Facebook recently published a report on how people use social tools in the purchasing process. It surveyed the top 5 reasons why people use Facebook while in a store. The answers included:
1. Browsed because I was bored
2. Communicated about a topic not related to shopping
3. Read product reviews
4. Compared prices
5. Shared photos/videos taken in the store
Got a minute? Check out our quick update on a recent Facebook announcement.
Facebook is shifting its goal of helping people find relevant content to a new mission: helping people have more meaningful social interactions. What does this mean for your news feed? Less content from businesses and more content from friends, family, and groups. Facebook says this change will reduce the reach of business pages across the platform, particularly posts that are unpaid or “organic”.
Was your New Year's resolution to focus on improving your marketing strategy? Are you considering expanding your strategy into social media? You should! Today, we want to dive into a few benefits of social media for your brand.
Got a minute? This week's Marketing Minute is all about Facebook's new content penalization announcement.
Earlier this week, Facebook announced that they will penalize Page owners who ask for post engagement through certain calls-to-action (CTAs), such as "Like this post if you agree" or "Share with a friend for a chance to win". Facebook calls these types of posts "engagement bait" — encouraging followers to engage on a post in order to increase reach. In their announcement, Facebook warns that brands who use this tactic will have the total reach of all of their posts reduced. This new penalty, however, will not apply to posts that "ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips."
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