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If you've ever been on Pinterest then you know how easy it is to get sucked into the mindless cycle of repinning content. First you see a gorgeous kitchen remodel, so you pin that to your Homes board. Then you see a fun Halloween craft, so you pin that to your DIY board. Before you know it, you're pinning recipes that you'll probably never make and outfits that you'll probably never wear. You are pinning for the sake of pinning with no goal or purpose in mind. While this may be okay if you're just trying to waste a few minutes on your personal Pinterest account, it can be very unbeneficial if you're trying to build a following for your business.
The importance of having a strategy of what to pin cannot be overstated. Pinning without a goal in mind will just waste your time and get you no closer to accomplishing your social media goals. So what should you pin?
If your business is considering joining Instagram, it is good to understand the basics first. There is a certain vocabulary that goes along with Instagram. After you've been using the platform for a little while that lingo comes as second nature, but if you are an Instagram newbie you may be wondering what on earth a feed and filter is. So, here we go, your first Instagram vocabulary list.
Do you Facebook's Pages Manager app on your smartphone? The app is a great way to manage your business' Facebook page when you're on the go. It also gives you the ability to manage multiple Pages, which is great if you're an agency that manages many different Pages for clients.
Recently, Facebook completely redesigned the app, giving it an updated look and easy to use navigation. The new design is available for iOs and Android users and is free in the App Store. Here are a few things you should know about the app:
As a small business, it can be difficult to stand out on social media. While larger, more recognizable brands can easily attract followers on platforms like Facebook, Instagram and Twitter, smaller businesses have to work harder to get their name out there and encourage interaction. There is a certain advantage, however, that small businesses have over larger brands when it comes to social media. They're local!
Pay attention: your competitors can teach you a lot! In this age of social media, studying your competition has never been easier. By keeping an eye on their posts and tweets, you can learn what works in your industry and what doesn't. Watch what people are saying about them on their social media pages. If their customers are upset about something, offer a solution. If their customers are happy, take note of what they're doing and find ways to apply it to your own social media strategy.
The key is to not just copy what they're doing, but to do it better!
Forget mailing a letter or making a phone call. Social media is the new platform for customer service. The problem is that consumers using social media expect a quick response and brands, unfortunately, aren't delivering. In fact, 80% of customer service inquiries go unanswered on social media. This is bad!
Congratulations! You've successfully made it through the first full week of 2014. By now you've (hopefully) recovered from the holidays and are getting back into the daily grind. For this week's blog post, we've put together a small round-up of articles we found interesting this week, along with our own thoughts and commentary. Enjoy!
2013 was a huge year for social media! We've rounded up some of the biggest social media moments from this year.
1. Oreo tweeted during the Super Bowl. As the Baltimore Ravens and the San Francisco 49-ers were going head-to-head in this year's Super Bowl XLVII, a power outage occurred (earning the game the nickname Blackout Bowl). Brands quickly took action to use the blackout to their benefit, but none did it quite as well as Oreo. Regardless of who did it best, the blackout set a new standard for brands to produce extremely timely and relevant content. We saw this continue throughout 2013 as brands drew inspiration from current events like the royal baby, season finales and award shows.
You've probably noticed the onslaught of all things holiday-related lately. As soon as Halloween is over, if not before, retailers begin gearing up for the holiday season. The Christmas music starts, the fake Santas appear and the quest for the perfect Christmas gift begins. As retailers begin gearing up for the holiday season, so do marketers. But these days there's a lot more pressure on social media marketers as well to prepare for the holidays. Why? Because social media plays a HUGE role in people's purchasing behavior.
Your social media platforms are not static entities. Like most things in life, they need to be spruced up every once in awhile. If your business is in a rut with your social media presence or has just been flat-out neglecting them, here are a few ways to liven things up.
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