Marketing Blog | Addison Clark | Richmond, VA

February 2022 Basic MarketingIt’s 2022 and there are countless new ways to go about marketing your products and services. Influencers, TikTok, Twitch, streaming services, the list goes on and on. While some of these new things can aid in a marketing strategy, it’s important to remember that traditional marketing is still pivotal to your overall strategy.

January 2022 Website Blog

A new website is an incremental tool to elevate your business. It’s how consumers interact with you and learn more about what you do and offer along with so much more. Having your website built or redesigned is the first step, but what comes after that? How do you get consumers to your new site to see all that your company has to offer? Well, here are three marketing initiatives that will help to increase traffic and visibility to your new site.

holiday marketing strategy 1

The holidays are always a heartwarming and busy time of year, and while it is important to implement a marketing strategy for your business all year long, making sure that a holiday strategy is implemented during these winter months is critical. It ensures that your business stays top of mind with consumers, no matter your business. Here are five tips to stay engaged and relevant to your targeted audience during the holiday season:

1. Partner with a local charity
Not only does this show your support to a good cause, but it also shows your business's commitment to community engagement. This is also an opportunity to show your customers what is important to you. Whether it be donating a percentage of holiday profits, or donating a product or service your business offers, it integrates your business within the community and encourages consumers to do business with you because of your values and mission. Plus, you get the benefit of knowing you're helping your community during the holidays! 

competitor analysis 1

A marketing strategy is a fluid approach that needs to be constantly analyzed and adjusted. There are many different factors that can have an effect on your strategy, including what your competitors are doing. Keeping an eye on what your top competitors are doing will help you better understand how to enhance your own strategy. Not because you have to copy everything your competitor is doing, but because it is important to be informed and educated.

2022 strategy 1

New year, new marketing strategy? Maybe, maybe not. Depending on your marketing audience and goals, you may find yourself sticking with the tried and true or shaking it up a little. Regardless, as we head into the final days of the year, now is a great time to consider your business' marketing strategy for 2022. 

Here are a few marketing services to consider as we head into the new year. 


Before you can implement a marketing strategy or outline your campaign goals, you need to determine your target audience. Defining your target audience will help you select the best platforms to utilize and the right message to send. Understanding which audience you should target can save you time, money, and resources in the long term. 

think like a customer 1

You’ve likely heard the admonition before to “walk a mile in someone else’s shoes”. The expression indicates the importance of understanding other people’s experiences, challenges, and thought processes before judging them. This often brings about a perspective shift once we understand a little more about another person.

When it comes to marketing, the expression “walk a mile in someone else’s shoes” still applies, but perhaps we can tweak it slightly to say “walk a mile in your customers’ shoes”. The goal is still a perspective shift — this time from thinking like a business to thinking like a customer.

When you think like a customer, you can be more intentional with your marketing. By addressing a customer’s wants, needs, challenges, and desires, you’ll ultimately become a more relevant resource in their lives.


The importance of branding is key to running a successful business. It is the way that consumers identify with you, your product or service, and recall a need for what you offer when the time arises. Branding is essentially your identity in the marketing world and how you leave an impact on consumers. There are several ways to solidify your brand and here are just a few: 

customer retention

Businesses often focus their marketing efforts on obtaining new prospects and leads, but it’s important not to overlook the current customer base. Your current customers are one of the most important assets your business has. Because they are already familiar with your brand, product, and services, you’ve already tackled the first hurdle in marketing of making people aware of your offerings. In fact, studies have shown that the probability of selling to an existing customer is 40% more likely than converting someone who has never purchased from you before.

Now it’s just a matter of engaging those existing customers to form lasting relationships and loyal customers.

personalized marketing

Loyalty marketing strategies aren’t new. In fact, the practice of incentivizing customers to make a purchase in exchange for a gift or discount dates back to the 1700s. In 1929, General Mills® brand Betty Crocker™ began offering Box Tops to be collected and used in exchange for discounted flatware. In the 1980s, one of the most famous loyalty programs, the frequent-flyer program, was established. By the mid-1990’s, loyalty marketing programs had become a fixture in mainstream marketing programs.

Today, loyalty marketing continues to be a successful marketing strategy utilized by small, local businesses and large, international corporations alike, offering free gifts, discounts, and exclusive access in exchange for making a purchase, referring friends and family, sharing a post on social media, and more. Here are 5 ways loyalty marketing can benefit your business:

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