Marketing Blog | Addison Clark | Richmond, VA

user experience

As a business, it is important to consider the user experience of your digital channels. Even if you think they look great, consider them from a consumer's point of view. This will give you a better understanding of what the average person sees when they land on your website. 

Here are four things to consider when thinking about online user experience:

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What do you do at Addison Clark?
At Addison Clark, I work as part of the account management team where we work to develop strategies in order to fulfill our clients' marketing goals. 

What's your favorite thing about your job?
I love how dynamic my job is. As an Account Coordinator, I have the opportunity to partner with multiple account managers on various projects, which means no two days are ever the same!

Are you a cat person or a dog person?
I don't trust cats, but I'm not ruling them out just yet. If I had to choose, though, I would say I'm a dog person through and through. 

What is your favorite holiday?
Valentine's Day. I love love. 


The 2010s have been a decade of exponential growth for technology and its effect on how businesses and consumers interact. That said, we can only imagine what is to come in the next decade, which is fast approaching. Let us give you a quick guide to the innovative marketing trends we are laser-focused on for 2020.

new year goals

As we get closer to the end of the year, now is a great time for businesses to reflect on their marketing and business results from the last year and set goals for the upcoming year. Here are five things you can do to amp up your marketing in 2020.

video marketing

The future is video-centric, and the future has arrived. It’s no secret that marketing strategies have moved toward fast, easy, and entertaining ways to optimize user-experience. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those, 82% of businesses feel video marketing is an important part of their strategy. Some of you may be wondering if this promotional tool is worth all the hype. Here are 8 reasons why we say YES, it’s worth it!

paid social

Most social media platforms have some sort of paid advertising option these days. Facebook dominates the paid social landscape with over $28 billion in advertising dollars spent on the platform in 2018. There have been rumblings that the ad-spend growth is slowing on these platforms, but even with Facebook's recent scandals and in-the-news events, they still dwarf the ad spend for entire industries (like newspapers and magazines). 

google ads

If you've been on the Google Ads platform this month, you may have noticed there is a metric missing. Google Ads has done away with reporting the average position metric as of September 30, 2019. This was a popular metric for determining where your paid ads were positioned in search results. 

So, what now?

While the average position was a tangible metric, Google has introduced two new metrics in its place: search top impression rate and impression absolute top rate. While they are not apples to apples, these two metrics can help fill the void of average position.

algorithm changes

Algorithms get a bad rep in the world of search engine optimization. The negative connotation comes from the thousands of changes that Google makes every year, some officially announced and others not. In reality, algorithms are set to make sure that websites are providing a user-friendly experience and relevant content since Google wants to provide the best results for every search a user enters.

Algorithm changes can affect the following things:

  • Search ranking and visibility
  • Organic search traffic
  • Conversions
  • Return on investment
  • Revenue

online advertising

Digital advertising is so important these days since the majority of consumers can be found online. In fact, according to Google, 97% of consumers search for local businesses online. Recent reports are continuing to underscore the importance of online advertising now that it has surpassed traditional advertising methods in terms of spend. This gap only seems to be widening year after year. 



In today’s world of technology, we have smart phones, smart televisions, smart computers, smart cars… you get the idea! With these various devices surrounding us every day comes endless access to all the information we could ever want or need to know. This is where your business can really take the opportunity to captivate their audience on a personal level and capitalize!


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