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As autumn settles in, it's time to start thinking about next year's marketing strategy. This year was certainly unlike any year we could have anticipated. We can use some things we learned from this challenging year in preparation for 2021.
Above all else, prepare for the unexpected. While we certainly hope the global pandemic is behind us next year, it's best to plan for continued unexpected changes as best you can. What does this look like in your marketing strategy? Consumers will likely still be shopping and doing research online still. This means you MUST have a strong digital presence. Is your website in tip top shape? Are you ranking well on Google? Do you have a social media plan in place?
1. What do you do at Addison Clark?
I am an account manager at Addison Clark so I am regularly interacting with clients and helping them to achieve the best possible outcomes for their businesses.
2. What's your favorite thing about your job?
Learning new things every day!
3. Name three things you'll find on your desk at work.
A handmade mug for drinking lots of coffee, a ton of sticky notes, and chapstick.
4. What is your favorite social media site and why?
I love using Instagram to keep up with friends and explore new pages and I use Facebook a lot to find local events in the area for fun weekend activities.
Content marketing can be a successful marketing tool for many businesses. It can be used to improve SEO, educate prospects, and guide consumers through the buying process. Any business — regardless of industry — can utilize content marketing to make their business more approachable and relatable to consumers. It is a cost-effective strategy that engages consumers who are used to resesarching and educating themselves before committing to a purchase. Best of all, it can develop a connection with your audience as they begin to rely on you as a primary source of information.
Here are a few ways your business can leverage content marketing to reach your business goals:
Whether you're just starting a business or are trying to take an existing business to the next level, marketing is a great way to get you there. When determining which marketing channels will make sense for your business, it's important to start first with your business goals. Knowing what you're ultimately trying to accomplish will help you put the best strategy in place.
When you first begin working with a marketing agency, like Addison Clark, you will often be assigned an Account Manager. Their job is to be your direct line of communication into the agency, help with strategic growth of your business, and respond promptly, accurately, and knowledgeably to any of your questions.
With a dedicated Account Manager, you won't have to worry about speaking to a different person every time you call. Whether you're working on new business iniatives, tactical marketing plans, or social media posts, your Account Manager is your one-stop shop for all communications. The Account Manager will then work on your behalf to direct the internal and external teams who execute your strategy and make sure you and your business are well represented and prioritized.
"Marketing is no longer about the stuff you make but about the stories you tell." — Seth Godin
You may be wondering how you can possibly tell a story in today's fast-paced world. The good news is that even though attention spans are shorter, people still love a good story. We just like to consume it in a different format than our parents and grandparents did.
Times are tough, human beings are resilient, and your business can be too.
COVID-19 has shaken up the world, to say the least. It has forced us to evolve in ways we didn't see coming. In comparsion, it may seem like marketing is an irrelevant topic amongst the bigger issues going on. However, it is through marketing that we are able to see some positivity and look towards brighter times for you and your business.
As the world of business and marketing continue to evolve and adapt to the times, here are some things to pay attention to.
Have you ever heard of the Rule of 7? The Rule of 7 suggests that consumers need to hear a message seven times before they will consider taking action. That is why having a multi-touch marketing strategy is so important and can help make your business more successful!
By using various formats such as your website, search engines, content marketing, email marketing, social media marketing and other channels, you're more likely to have success getting your message to resonate.
Here are a few ways having a cohesive, multi-touch marketing strategy can bring your business success:
Common misconceptions and misunderstandings about marketing can often lead companies astray when it comes to making decisions on how to increase business and successfully market their brand, products, and services. In order to create a strategic marketing plan, it is important to be informed! Here are some of the top marketing myths explained.
Community management is the process of building an authentic community among a business’s customers, employees, and partners through various types of interaction. The purpose of community management is to grow your audience, network, and engagement levels. This helps your brand keep its voice and tone consistent across all social channels.
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