Marketing Blog | Addison Clark | Richmond, VA

Add this to your list of things to be completed before you die: choosing a legacy contact on Facebook. Facebook's newest feature allows users to choose someone (known as a "legacy contact") to manage their account after they pass away.

tom sodoge 54031

Are you ready?! Super Bowl XLIX is happening this weekend and an estimated 184 million people are expected to watch. The big question is... will they be watching for the sport or for the commercials? To celebrate this great American day, we had everyone in the office share their all-time favorite Super Bowl commercials.  Here are their picks:

annie spratt 178364

It's a brand new year and time for a fresh start!

If you felt like your social media game was lagging in 2014, now is the time to make changes. You may even be surprised at how little you need to do in order to improve your social media presence this year. Sometimes a small change can make the biggest difference. Start by updating your profile on any platforms you've been using. In the daily grind, it's easy to overlook that outdated summary or old profile picture. Now's the time to freshen things up again! In addition, following these four simple resolutions can help you step up your social media game this year:

yulia chinato 155237

Halloween is the one time of year when being outlandish is actually the norm. There are hundreds upon hundreds of movies that are centered around the idea of ghosts, goblins, demons, witches, and all sorts of paranormal beings. It can be fun, but it can also be downright scary – but that’s what this holiday is all about! These are my top five favorite movies to watch leading up to Halloween, in no particular order:

breather 196130

If you've ever been on Pinterest then you know how easy it is to get sucked into the mindless cycle of repinning content. First you see a gorgeous kitchen remodel, so you pin that to your Homes board. Then you see a fun Halloween craft, so you pin that to your DIY board. Before you know it, you're pinning recipes that you'll probably never make and outfits that you'll probably never wear. You are pinning for the sake of pinning with no goal or purpose in mind. While this may be okay if you're just trying to waste a few minutes on your personal Pinterest account, it can be very unbeneficial if you're trying to build a following for your business.

The importance of having a strategy of what to pin cannot be overstated. Pinning without a goal in mind will just waste your time and get you no closer to accomplishing your social media goals. So what should you pin?

tim gouw 65021

If your business is considering joining Instagram, it is good to understand the basics first. There is a certain vocabulary that goes along with Instagram. After you've been using the platform for a little while that lingo comes as second nature, but if you are an Instagram newbie you may be wondering what on earth a feed and filter is. So, here we go, your first Instagram vocabulary list.

rami al zayat 170349

Do you Facebook's Pages Manager app on your smartphone? The app is a great way to manage your business' Facebook page when you're on the go. It also gives you the ability to manage multiple Pages, which is great if you're an agency that manages many different Pages for clients.

Recently, Facebook completely redesigned the app, giving it an updated look and easy to use navigation. The new design is available for iOs and Android users and is free in the App Store. Here are a few things you should know about the app:

lou levit 1940

Every now and then, I like to take a look at how I can relate some general themes in the TV shows I watch to marketing. It’s fun to make connections between the real world and fantasy – and sometimes it’s amazing what you find. So today, I’m bringing you… 5 Marketing Tips from Game of Thrones! Enjoy! Spoilers, obvi.

toa heftiba 128693

As a small business, it can be difficult to stand out on social media. While larger, more recognizable brands can easily attract followers on platforms like Facebook, Instagram and Twitter, smaller businesses have to work harder to get their name out there and encourage interaction. There is a certain advantage, however, that small businesses have over larger brands when it comes to social media. They're local!

artem sapegin 176819

The Internet is a prevalent force in our society today. We  perform so many of our daily tasks online -- shopping, communicating, finding information, etc. As the Internet becomes more and more prevalent, having a quality online presence becomes more and more of a necessity. Gone are the days when great web design was a luxury. It is essential  that your site's design -- both on a desktop and mobile -- accurately represents your brand and allows your audience to easily connect with you.The look of your website is what makes viewers decide whether to stay or leave. It is often the first impression they'll ever get of your business, so it needs to be great! Unfortunately, there are several common misconceptions about web design that we hear over and over. We've listed them below in hopes of finally setting the record straight.

Like what you read? Want to see more blog posts?

Return to Blog


Have a marketing question? Want to talk?

Contact Us