Marketing Blog | Addison Clark | Richmond, VA


What do you do at Addison Clark?
I'm a marketing manager. I'm brand new and still learning what to do!

What’s your favorite thing about your job?
The people I work with! Even though I'm new I feel like I have worked with them forever. We certainly laugh a lot.

What is your favorite social media platform and why?
Instagram because I love those filters that make me look way better than I actually do!

What is your biggest pet peeve?
Unread notifications on my phone (or other people’s for that matter…how have you not read 1,300 emails???)

If your business has a Facebook Page, you may have noticed a new, strategically placed button on your cover photo. The call-to-action button is Facebook's newest feature that was just recently rolled out to all Facebook Page users. The button allows Page admins to select from seven different call-to-actions, like Shop Now, Contact Us, or Sign Up, that can be linked to destinations on or off Facebook. The goal is to help Pages drive business objectives by encouraging their fans to perform a desired action. Call-to-action buttons are free to use and easy to create. Follow our step-by-step guide below to get started.

Add this to your list of things to be completed before you die: choosing a legacy contact on Facebook. Facebook's newest feature allows users to choose someone (known as a "legacy contact") to manage their account after they pass away.

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Are you ready?! Super Bowl XLIX is happening this weekend and an estimated 184 million people are expected to watch. The big question is... will they be watching for the sport or for the commercials? To celebrate this great American day, we had everyone in the office share their all-time favorite Super Bowl commercials.  Here are their picks:

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It's a brand new year and time for a fresh start!

If you felt like your social media game was lagging in 2014, now is the time to make changes. You may even be surprised at how little you need to do in order to improve your social media presence this year. Sometimes a small change can make the biggest difference. Start by updating your profile on any platforms you've been using. In the daily grind, it's easy to overlook that outdated summary or old profile picture. Now's the time to freshen things up again! In addition, following these four simple resolutions can help you step up your social media game this year:

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Halloween is the one time of year when being outlandish is actually the norm. There are hundreds upon hundreds of movies that are centered around the idea of ghosts, goblins, demons, witches, and all sorts of paranormal beings. It can be fun, but it can also be downright scary – but that’s what this holiday is all about! These are my top five favorite movies to watch leading up to Halloween, in no particular order:

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If you've ever been on Pinterest then you know how easy it is to get sucked into the mindless cycle of repinning content. First you see a gorgeous kitchen remodel, so you pin that to your Homes board. Then you see a fun Halloween craft, so you pin that to your DIY board. Before you know it, you're pinning recipes that you'll probably never make and outfits that you'll probably never wear. You are pinning for the sake of pinning with no goal or purpose in mind. While this may be okay if you're just trying to waste a few minutes on your personal Pinterest account, it can be very unbeneficial if you're trying to build a following for your business.

The importance of having a strategy of what to pin cannot be overstated. Pinning without a goal in mind will just waste your time and get you no closer to accomplishing your social media goals. So what should you pin?

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If your business is considering joining Instagram, it is good to understand the basics first. There is a certain vocabulary that goes along with Instagram. After you've been using the platform for a little while that lingo comes as second nature, but if you are an Instagram newbie you may be wondering what on earth a feed and filter is. So, here we go, your first Instagram vocabulary list.

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Do you Facebook's Pages Manager app on your smartphone? The app is a great way to manage your business' Facebook page when you're on the go. It also gives you the ability to manage multiple Pages, which is great if you're an agency that manages many different Pages for clients.

Recently, Facebook completely redesigned the app, giving it an updated look and easy to use navigation. The new design is available for iOs and Android users and is free in the App Store. Here are a few things you should know about the app:

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Every now and then, I like to take a look at how I can relate some general themes in the TV shows I watch to marketing. It’s fun to make connections between the real world and fantasy – and sometimes it’s amazing what you find. So today, I’m bringing you… 5 Marketing Tips from Game of Thrones! Enjoy! Spoilers, obvi.

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