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Businesses often employ many different components and channels as a part of their marketing strategy. This is great since one option can rarely ever solve all of a business’s marketing challenges. It’s important to understand, however, that every component of a marketing strategy affects another. Each service is working towards a common goal and relies on each other a lot more than you may think.
Both search engine optimization (SEO) and pay-per-click (PPC) are excellent tools on their own, but when combined they really complement and even enhance each other’s strategy.
We refer to ourselves at Addison Clark as a “full-service” marketing agency, but what exactly does that mean? To us, full-service means that we provide everything your business needs to develop a successful marketing strategy that produces measurable results.
An effective website has concise verbiage, cohesive branding, and an intuitive navigation that drives visitors to take action. If you haven’t changed anything about your website in the last year it’s time for an update. Here a few considerations to make while cleaning up your website.
LinkedIn can be a valuable tool for individuals looking to connect with colleagues and build a professional network, but it is much more than that! For businesses, LinkedIn is a marketplace to share ideas, products, and services. Connect with your audience and start building awareness for your brand on LinkedIn with these five tips:
Writing blog posts can be a nightmare for some people. But blogging can prove to be very useful for your business’s SEO which in turn helps bring customers to your website. So how do you write a blog post and what can you write about?
In today’s world, consumer-oriented marketing has become the norm. The question is no longer “What can the customer do for me?”, but rather “What can I do for the customer?” If you’re a business owner, the answer is satisfying your customers’ needs with your product or service. However, it isn’t just about what you can bring to the table – it’s how you talk about it.
So, you’ve got Google reviews, now what? As people leave you reviews, it’s important to know what to do with them. Here are a few helpful tips to keep in mind!
Online reviews have been around for quite some time and yet their value continues to increase as consumers place more and more importance on them. 77% of consumers say they regularly read online reviews when browsing for local businesses. In addition to being a common source of buying research, they are also highly trusted with 79% of people saying they trust reviews as much as a personal recommendation from a family member.
It’s 2022 and there are countless new ways to go about marketing your products and services. Influencers, TikTok, Twitch, streaming services, the list goes on and on. While some of these new things can aid in a marketing strategy, it’s important to remember that traditional marketing is still pivotal to your overall strategy.
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