Marketing Blog | Addison Clark | Richmond, VA

smart goals

It's been six months since the sparkly outfits, champagne clinks, and the New York City ball dropping rang in the New Year. And if you made a resolution, you may have forgotten it by now. Don't be so quick to give up on those old promises just yet. This just might be the perfect time to revive them. 

Statistics show that six months after setting a resolution, most people don't keep it — 54% to be exact. The numbers are even more discouraging by the end of the year with only 9% having success in seeing their resolution through. We're just going to say it — these are pretty crappy, hopeless numbers. But perhaps there's another way to look at them. People who bother to set resolutions still have the advantage in reaching their goals over those who never created resolutions in the first place. 

video marketing 1

It's no secret that video has become a key component in advertising with the rise in video features on social media and other platforms. Video is engaging to view and leaves a long-lasting impression of a business or brand. Video content can be a useful tool when explaining your product or service and can increase a viewer's understanding of that product or service. These long-lasting impressions increase brand recognition because viewers are more likely to remember information they've watched in a video over something they have read. Here are 5 reasons why video is a powerful marketing tool:

value proposition

Every business owner wants their brand to be unique and stand out from the crowd. But what happens when customers start to pass over you and head straight to the competition? It may be because your brand lacks a value proposition. Simply put, a value proposition is a statement that describes how your product or service is valuable to customers. 

To create your value proposition, start by asking yourself the following questions:

interactive marketing

Interactive marketing is a rapidly growing trend in the world of digital marketing. Consumers are often overwhelmed with advertising messages in this day and age and, as a result, marketing techniques like banner ads and pop-ups are becoming less effective. 

Interactive marketing is a type of marketing that engages consumers and encourages them to participate in the marketing process. By providing an interactive experience, you can increase engagement, build brand awareness, and create a more memorable and shareable experience for your audience. To get you started, here are some examples of interactive marketing you can consider for your marketing strategy:

social media

With over 70% of the U.S. population on social media, it's not a bad idea to add social media to your business's overall marketing strategy. 

Social media has arguably become the most influential and important virtual space. Not only is it used for social networking purposes, but it is also effective for digitally advertising your brand. Compared to print or other media marketing tools, businesses could greatly miss out on the opportunity of marketing their brand on social media. 

interpreting data 1

There's absolutely no denying that marketers love data. Being able to see the direct results of your efforts and using that to hone the strategy, content, and development of a campaign is something we place great importance on. But effective data goes beyond identifying the most relevant and pertinent metrics to look at. Interpreting that data is the next, more difficult, step. 

Just like with everything, context always matters. It's important to view the data with a holistic mindset. 

ooh marketing 1

Out-of-Home (OOH) advertising is any type of print or digital advertisement that is positioned outside of the consumer's home typically on a large scale. This traditionally includes billboards, wallscapes and murals, transit, and street furniture. Out-of-home advertising is an opportunity to let creativity shine to provide long-lasting and clear messages on a large-scale, impactful space for your audience that is "on the go". This form of advertising is a powerful tool for increasing brand awareness and uninterrupted engagement through visually appealing and attractive mediums. If you've ever been torn between spending your advertising budget towards out-of-home advertising, here are a couple of reasons why it is a great return on investment. 

event marketing 1

When you think about marketing for your business, things like your website, emails, social media, and TV and radio advertising might come to mind. But what about live events? Event marketing is a unique way that businesses can personally connect with prospective and current customers and stand out from the competition. You can use events to showcase your products or services, demonstrate your skills, or raise general brand awareness. 

brand refresh

Adapting to the times is one of the key markers of what makes a business successful over time. Trends change, your audience changes, and even your product or services may be evolving. Your brand should always reflect your core values and speak to your target audience. You may not need a full rebrand, but a brand refresh can go a long way toward adapting to the times and positioning your brand above the competition. Wondering if it's time for a refresh? Look for these signs:

spring cleaning

When you think of the phrase "spring cleaning," you might think of finally tackling those home projects you've been putting off for awhile. But don't forget that your marketing strategy can also benefit from spring cleaning. It's important to keep your marketing plan, materials, and messaging up to date to stay in front of your audience and get ahead of the competition. While this might seem like a daunting task, here are a few actionable steps you can take now to get started:

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