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It's no secret that LinkedIn is the world's largest online platform for professional networking. If you're in sales or B2B, it's also the best platform to market yourself and your business. Having a strong LinkedIn presence is key to increasing brand awareness, identifying new leads, and ultimately growing your business. A comprehensive LinkedIn marketing strategy involves more than just creating a profile - it's about engaging with new connections, posting consistently, and following trends. Here's what you need to know about LinkedIn marketing for your business.
In the fast-paced realm of digital marketing, staying ahead of the curve is paramount. Understanding the ever-changing world of social media and digital marketing trends helps businesses formulate effective strategies and stay relevant among consumers. Here are three trends to pay attention to this year.
What was once primarily a space for connecting and sharing personal updates has transformed into a powerful marketing tool for many businesses. An effective social media presence can build brand awareness, engage customers, generate leads, and grow sales. Now more than ever, consumers are using social media platforms to discover products, services, and information. It’s clear social media is making another transformation and it just might be the next Google.
With an overload of media in today’s digital world, cutting through the clutter is crucial to reaching your target audience. But do you know your audience well enough to know how to do that? The first step towards creating a successful marketing strategy is to properly define your audience.
In today's dynamic and competitive business world, cultivating a strong personal brand is a bold and necessary strategic move. Your personal brand is the unique combination of your skills, experiences, values, and personality that sets you apart from others in your field. Not only does this influence the way others see you, but it directly impacts the way others perceive your work and business. In the realm of marketing, where relationships and first impressions play pivotal roles, a well-defined personal brand can be a game-changer.
According to most studies, 2017 marked the first year that more than 50% of internet traffic came from mobile devices, rather than home computers. This trend has continued this direction in the six years since. This is a significant statistic for a couple of reasons.
In today’s marketing landscape, there are dozens of tools and channels available to market your small business. But one of the most effective marketing tools is also the simplest – a good, old-fashioned customer review.
Pay-per-click (PPC) advertising is a powerful digital marketing strategy that allows businesses to reach a targeted audience in order to create brand awareness, generate quality leads, boost sales, and more. When done effectively, a PPC campaign can drive powerful results. However, there are some dos and don’ts to keep in mind to get the most out of your PPC strategy!
With the ever-changing nature of social media, it’s no surprise to see platforms evolve and introduce new features. If you need a refresher on Instagram, we went through the basics in our previous blog: Instagram 101: A Vocabulary List. In this blog, we’ll add some new terms to that list!
Did you know that the functions of the brain have a lot of similarities when compared with marketing? I know this is a blog about all things marketing, but allow me to get scientific for a minute.
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