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In today's dynamic and competitive business world, cultivating a strong personal brand is a bold and necessary strategic move. Your personal brand is the unique combination of your skills, experiences, values, and personality that sets you apart from others in your field. Not only does this influence the way others see you, but it directly impacts the way others perceive your work and business. In the realm of marketing, where relationships and first impressions play pivotal roles, a well-defined personal brand can be a game-changer.
According to most studies, 2017 marked the first year that more than 50% of internet traffic came from mobile devices, rather than home computers. This trend has continued this direction in the six years since. This is a significant statistic for a couple of reasons.
In today’s marketing landscape, there are dozens of tools and channels available to market your small business. But one of the most effective marketing tools is also the simplest – a good, old-fashioned customer review.
Pay-per-click (PPC) advertising is a powerful digital marketing strategy that allows businesses to reach a targeted audience in order to create brand awareness, generate quality leads, boost sales, and more. When done effectively, a PPC campaign can drive powerful results. However, there are some dos and don’ts to keep in mind to get the most out of your PPC strategy!
With the ever-changing nature of social media, it’s no surprise to see platforms evolve and introduce new features. If you need a refresher on Instagram, we went through the basics in our previous blog: Instagram 101: A Vocabulary List. In this blog, we’ll add some new terms to that list!
Did you know that the functions of the brain have a lot of similarities when compared with marketing? I know this is a blog about all things marketing, but allow me to get scientific for a minute.
1. What do you do at Addison Clark?
I am a Graphic Designer. I work with other Graphic Designers and Account Managers to create visuals for clients that they can be proud of.
2. Are you a cat person or a dog person?
I am a big ol’ dog person. My dog Olive is my best friend in the whole world. If it were really raining cats and dogs out though, I'd be scooping up all the puppies and kitties.
3. What is your favorite holiday?
Halloween is the best holiday ever. Nothing else comes close. You can still catch me at 22 years old going all out on my costume and snacking on some Reece’s while watching some spooky movies.
Every business is different, which is why creating a message unique to your company is important - but did you know that your business can benefit from using different messaging throughout the year?
Studies have shown that assessing your prospects and business strategy for the next year is most efficiently performed during Q3 of the current year. Marketing is no different! That way, you have a majority of the year’s data to base some decisions on - while still having some breathing room before the end of the year. As we make our way to the end of Q3, here are some questions you can ask yourself when planning for next year’s strategy.
Small business owners are constantly looking for new ways to market their businesses and stand out from the crowd. Writing blog posts can help you accomplish just that! When done properly, blog posts can be a powerful tool in your marketing toolkit. Our clients have seen genuine business results from blog posts, ranging from increased brand awareness to lead conversion.
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