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The start of a new year offers a fresh beginning for everyone but can also bring some organizational challenges. Questions may arise, such as: “What are the popular trends?” and “Are we lagging behind?”. Here are some additional insights into 2025 and the trends that could lead the way!
Your website is the face of your company online. From a stunning homepage to each interior page, keeping your website updated and fresh ensures a positive user experience for any visitor. If you aren’t sure where to start, or what to refresh, here are 5 things to consider:
1. What do you do at Addison Clark?
I’m an Account Manager. I work alongside our clients to strategize and create campaigns that reach their overall marketing goals!
2. What do you enjoy doing in your spare time?
In my spare time, I’m typically training for whatever race I have on the calendar. I really enjoy setting goals and working towards them. Other than running, I really enjoy watching movies and looking into the production that went into creating what is on screen.
3. Who would play you in a movie?
I’m a really big fan of Timothee Chalamet, mainly for his performance in one of my favorite movies, Wonka (definitely not Dune). I would really like for it to be a musical too.
The holiday season is the most wonderful and busiest time of the year for most companies, driving around 19% of total annual retail sales. As businesses gear up for the festive rush, having the right strategies in place is crucial to stand out in the crowded marketplace. Here are several tactics that can help your business thrive during the holiday season.
Influencer marketing has become a powerful tool for brands looking to reach new audiences and build trust. According to Sprout Social, almost half of consumers make purchases at least once a month because of influencer posts. Even as the influencer market becomes increasingly saturated, influencers are expected to remain a cultural mainstay and evolve with the times, making influencer strategy a key component of many brands’ marketing programs.
Influencer marketing strategies require careful planning and execution. Here are a few areas to consider when building your influencer marketing strategy:
1. What do you do at Addison Clark?
Director – Creative Services. As the team's photographer, I love capturing stunning images of our incredible clients. In addition to photography, I also contribute to business development, videography, and graphic design.
2. What do you enjoy doing in your spare time?
I enjoy working out, traveling, cooking, riding my e-bike, board games, cocktails, wine and an occasional cigar.
3. If you could travel in a Time Machine, would you go back to the past or into the future?
The future! Who wouldn't want to jump ahead in time to discover the perfect stocks to invest in, secure a fortune, and spend the rest of their life traveling the world with friends and family?
Effective marketing support is a crucial factor for lenders and Business Development Officers (BDOs) to achieve success. However, many financial institutions face a common issue that undermines this essential aspect: a lack of adequate internal marketing resources. With small marketing departments and stretched-thin resources, lenders’ needs either go unmet or the execution is done poorly.
The reality for many lenders is a struggle to balance marketing with their core responsibility of selling. With no formal training in marketing or graphic design, they’re left to piece together options that are incohesive at best and non-compliant at worst.
With dedicated marketing support, lenders can be empowered to drive greater success. Here’s why this approach is essential and how it can make a difference:
What your business is doing to market itself is important, but taking a step back and looking at your competitors' actions is important as well. Analyzing trends, learning new strategies, and simply keeping up with the market are integral parts of a successful marketing strategy.
Social media has become a major player in the advertising space. These platforms generally offer lower costs and measurable results compared to traditional advertising channels. While Facebook and Instagram have long been a go-to for advertising, LinkedIn offers unique advantages for businesses looking to connect with a professional audience. Here are some reasons why you may want to consider running your next campaign on LinkedIn:
In today’s digital landscape, working with user generated content (UGC) creators and influencers has become a common strategy for brands looking to grow their brand or tap into a new customer base. While both creators and influencers create content for a company, how the content is used and distributed is slightly different.
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