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The average person spends nearly 2 and a half hours on social media daily. With this number only growing over time, new social media platforms are constantly being developed. Today, there are hundreds of available platforms, but many are riddled with inactive users who don’t post or interact. Several platforms had a very high peak and slowly dwindled off into the social media graveyard. Read on to find out what led to the downfall of some of your favorite social media platforms.
When building and marketing a strong brand, there are a lot of strategic decisions to be made. These decisions will impact how consumers perceive your brand, whether they will choose your brand over a competitor, and how loyal they will be. Two concepts to consider are brand positioning and brand identity. While these concepts sound similar and can be intertwined, they focus on different aspects of your brand. Both should be a key focus when developing a brand strategy.
When it comes to marketing your business at an event, it takes a few tools and strategies to create the right amount of attention. Your main goal at the event is most likely to attract new business. But what exactly is your strategy to do so? Do you even have a strategy in place? And more importantly, how effective will you be at attracting your target audience?
1. What do you do at Addison Clark?
I’m a Graphic Designer! I turn ideas into eye-catching designs with colors, fonts, and layouts. Basically, I’m a visual storyteller!
2. If you could choose one superpower, what would it be and why?
I feel like invisibility would be fun. You could pull so many silly pranks on people, or if you just need alone time to sit and observe, no one would bother you.
3. What is your favorite social media site?
Definitely TikTok. I’m probably (definitely) on it way too much though…
1. What do you do at Addison Clark?
I’m the Social Media Coordinator. I help create and distribute curated content onto the social media accounts of all our clients. This position lets me work closely with both our design team, social media team, and awesome clients!
2. What is your favorite social media site?
I tend to always have YouTube on as background noise, but TikTok and its algorithm currently have me (and roughly a billion other people) hooked.
3. Who is your favorite sports team?
I’ve been a Commanders fan since birth, and hoping my loyalty pays off in the near future.
Providing top-notch website design is vital for any business. It bolsters brand trustworthiness, boosts site-wide conversion rates, and ensures a better user experience. As we move into 2025, keep an eye on some rising trends.
Your logo is the first impression someone has of your business. It visually represents your brand, conveying your purpose and identity. Logos can take many different forms, from wordmarks and emblems to mascots and letter marks. Finding the right fit for your business is key. Whatever you choose, a couple of main factors go into making the perfect logo.
At Addison Clark, we find ourselves in a constant battle between two questions: how do we make a piece of marketing as approachable-by-all as possible? And how do we apply a humanistic or personable approach to make a measurable impact?
In today’s fast-paced digital world, content goes viral for many reasons —understanding these reasons is crucial for marketers looking to get their brand noticed. While there’s no surefire way to create viral content, understanding the commonalities behind viral content can help marketers develop content strategies that resonate with their audience and are more likely to convert.
The start of a new year offers a fresh beginning for everyone but can also bring some organizational challenges. Questions may arise, such as: “What are the popular trends?” and “Are we lagging behind?”. Here are some additional insights into 2025 and the trends that could lead the way!
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