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Providing top-notch website design is vital for any business. It bolsters brand trustworthiness, boosts site-wide conversion rates, and ensures a better user experience. As we move into 2025, keep an eye on some rising trends.
Your logo is the first impression someone has of your business. It visually represents your brand, conveying your purpose and identity. Logos can take many different forms, from wordmarks and emblems to mascots and letter marks. Finding the right fit for your business is key. Whatever you choose, a couple of main factors go into making the perfect logo.
At Addison Clark, we find ourselves in a constant battle between two questions: how do we make a piece of marketing as approachable-by-all as possible? And how do we apply a humanistic or personable approach to make a measurable impact?
In today’s fast-paced digital world, content goes viral for many reasons —understanding these reasons is crucial for marketers looking to get their brand noticed. While there’s no surefire way to create viral content, understanding the commonalities behind viral content can help marketers develop content strategies that resonate with their audience and are more likely to convert.
The start of a new year offers a fresh beginning for everyone but can also bring some organizational challenges. Questions may arise, such as: “What are the popular trends?” and “Are we lagging behind?”. Here are some additional insights into 2025 and the trends that could lead the way!
Your website is the face of your company online. From a stunning homepage to each interior page, keeping your website updated and fresh ensures a positive user experience for any visitor. If you aren’t sure where to start, or what to refresh, here are 5 things to consider:
1. What do you do at Addison Clark?
I’m an Account Manager. I work alongside our clients to strategize and create campaigns that reach their overall marketing goals!
2. What do you enjoy doing in your spare time?
In my spare time, I’m typically training for whatever race I have on the calendar. I really enjoy setting goals and working towards them. Other than running, I really enjoy watching movies and looking into the production that went into creating what is on screen.
3. Who would play you in a movie?
I’m a really big fan of Timothee Chalamet, mainly for his performance in one of my favorite movies, Wonka (definitely not Dune). I would really like for it to be a musical too.
The holiday season is the most wonderful and busiest time of the year for most companies, driving around 19% of total annual retail sales. As businesses gear up for the festive rush, having the right strategies in place is crucial to stand out in the crowded marketplace. Here are several tactics that can help your business thrive during the holiday season.
Influencer marketing has become a powerful tool for brands looking to reach new audiences and build trust. According to Sprout Social, almost half of consumers make purchases at least once a month because of influencer posts. Even as the influencer market becomes increasingly saturated, influencers are expected to remain a cultural mainstay and evolve with the times, making influencer strategy a key component of many brands’ marketing programs.
Influencer marketing strategies require careful planning and execution. Here are a few areas to consider when building your influencer marketing strategy:
1. What do you do at Addison Clark?
Director – Creative Services. As the team's photographer, I love capturing stunning images of our incredible clients. In addition to photography, I also contribute to business development, videography, and graphic design.
2. What do you enjoy doing in your spare time?
I enjoy working out, traveling, cooking, riding my e-bike, board games, cocktails, wine and an occasional cigar.
3. If you could travel in a Time Machine, would you go back to the past or into the future?
The future! Who wouldn't want to jump ahead in time to discover the perfect stocks to invest in, secure a fortune, and spend the rest of their life traveling the world with friends and family?
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