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Effective marketing support is a crucial factor for lenders and Business Development Officers (BDOs) to achieve success. However, many financial institutions face a common issue that undermines this essential aspect: a lack of adequate internal marketing resources. With small marketing departments and stretched-thin resources, lenders’ needs either go unmet or the execution is done poorly.
The reality for many lenders is a struggle to balance marketing with their core responsibility of selling. With no formal training in marketing or graphic design, they’re left to piece together options that are incohesive at best and non-compliant at worst.
With dedicated marketing support, lenders can be empowered to drive greater success. Here’s why this approach is essential and how it can make a difference:
What your business is doing to market itself is important, but taking a step back and looking at your competitors' actions is important as well. Analyzing trends, learning new strategies, and simply keeping up with the market are integral parts of a successful marketing strategy.
Social media has become a major player in the advertising space. These platforms generally offer lower costs and measurable results compared to traditional advertising channels. While Facebook and Instagram have long been a go-to for advertising, LinkedIn offers unique advantages for businesses looking to connect with a professional audience. Here are some reasons why you may want to consider running your next campaign on LinkedIn:
In today’s digital landscape, working with user generated content (UGC) creators and influencers has become a common strategy for brands looking to grow their brand or tap into a new customer base. While both creators and influencers create content for a company, how the content is used and distributed is slightly different.
Content marketing goes beyond simply putting words out there; it’s about delivering valuable and relevant information content that will attract a clearly defined audience. This means crafting content that will both educate and build trust.
1. What do you do at Addison Clark?
I’m an Account Manager which means I creatively approach, communicate, and execute client goals. I love how no two days look the same at Addison Clark.
2. What do you enjoy doing in your spare time?
I love exploring the outdoors and staying active. Whether it is finding a new trail to hike, playing a game of basketball, or picking up a new sport like disc golf (which I have been really into lately).
3. Who’s your favorite sports team?
I am from Maryland, so I love the Baltimore Orioles! I grew up playing baseball and dreaming of playing for the Orioles one day. I’ll settle for just watching them now.
In today’s competitive healthcare landscape, marketing is no longer a luxury for medical practices – it’s a necessity! As the healthcare market becomes increasingly crowded, effective marketing strategies can help set a practice apart and drive sustainable growth. Here are a few reasons why marketing is a crucial aspect of a medical practice’s business strategy.
Though YouTube has been a household name for well over a decade, in the past few years it has emerged as a premier platform for marketing, transforming how businesses reach and engage with their audiences. At Addison Clark, we know YouTube can be a compelling platform; here’s why we think you need to jump on this must-have tool.
If you're a business owner looking for a cost-effective way to market your business, build brand awareness, and establish credibility with your customers, there's one channel that stands out among the rest.
The content of your website, and more specifically, your top-performing pages on your site, may be more important than you might think. Developing content with SEO intentionality is paramount in maintaining good quality web traffic.
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