Marketing Blog | Addison Clark | Richmond, VA

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You often hear the term SEO, but what does this acronum stand for? What does it really mean? And why is it important to your marketing plan? We're here to explain!

First things first: SEO stands for Search Engine Optimization. It's the process of affecting the online visibility of a website in a search engine's unpaid results. The higher a web page is ranked in a search result, the more likely it is to be clicked on by a user. When interpreting SEO data, think of it like a golf score card -- the lower the number the better. 

Example: If a page on your site ranks 3 on a certain keyword, that means it was the third-highest organic listing in the search query. 

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We are often asked if Snapchat can be a successful platform for a particular business. While most people think of Snapchat as a personal application, there are ads that can enhance brand awareness and engagement from your consumers. The most important thing to remember is that all businesses are different, reflecting on your target audience will help pinpoint if Snapchat makes sense for your business.

We discuss Snapchat for Business in our latest panel video. Watch it below and let us know what you think!

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Blog posts. Facebook. E-books. Twitter. White papers. Infographics. These are all types of content marketing platforms that can be used to build relationships online. At this point, you're probably well-versed in the benefits of content marketing and why it matters for your business, but creating all of that content can be daunting. 

At Addison Clark, we create and source content on a daily basis for clients across a wide range of industry. Today, we're sharing some of our best tricks for sourcing content ideas for your many marketing platforms. 

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Got a minute? Check out our quick update on what's happening in the industry.

There’s a new social media platform on the rise! It’s called Vero which is Latin for the word “Truth”. The app has been around since 2015, but skyrocketed in popularity last month as thousands of people downloaded it from the app store. There are several theories as to what caused the sudden interest; the most prominent of which is Instagram users’ growing frustration with the app’s algorithm. Vero is capitulating on this by promoting their chronological feed order and no advertisements. One important detail – the app is free of charge for the first million users. After that, Vero will be starting an annual subscription fee.

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Consumers are constantly being fed marketing messages. In fact, studies show that the average consumer will receive around 3,000 brand messages in a single day! How can your business stand out in the midst of that and, more importantly, how can you build connections and trust with consumers?

We dive into this topic in our latest panel video. Watch it below and let us know what you think!

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There has been a noticeable shift in marketing. Brands are turning away from the traditional avenues of advertising and investing more heavily in digital. Why? Because that's where the consumers are. 

That's what drove the famous footwear brand Adidas to completely restructure their marketing strategy in terms of digital spend. In a recent Google article, Empowered Mobile Consumers Led Adidas To A Cultural Revolution, the Adidas brand director discusses the three realities that drove them to make a shift. 

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It's no secret that the world has gone increasingly mobile in the past few years. When it comes to B2B organizations, mobile drives an average of over 40% of revenue — that's how critical a person's digital experience is!

Today's consumers aren't comparing you to other businesses in your industry — they're comparing you to the best digital experiences they've ever had. B2B buyers are no exception.

Mobile now plays a critical role in the B2B customer journey. In fact, 50% of B2B search queries today are made on smartphones. BCG expects that figure to grow to 70% by 2020.

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Got a minute? Check out our quick update on what's happening in the industry.

Facebook's user count has declined by 700,000 daily active users. Facebook has just started executing the big News Feed changes that it announced earlier this month, intended to reduce mindless browsing, video and news consumption in favor of more interactions with close friends. According to Mark Zuckerberg: "Our focus in 2018 is making sure Facebook isn't just fun, but also good for people's well-being and for society. We're doing this by encouraging meaningful connections between people rather than passive consumption of content."

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Got a minute? Check out our quick update on what’s happening in the industry.

Instagram Stories is upping the incentive for advertisers by tripling the number of posts in a Story ad. Instead of the standard one photo or video, the new “carousel ads” are made up of three consecutive photos or videos. The new expanded format is not yet available to all advertisers.

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The start of a new year is the perfect opportunity to get organized at the office and set yourself up for a more successful year. If anyone knows the importance of organization, it's an account manager. So we brought together the account managers at Addison Clark to share their best tips for prioritizing and organizing their day. 

Here's what they said....

Start your morning on the right foot.
How you start your workday is just as important as what you accomplish throughout it. That's why one of our top suggestions is to avoid the tendency of jumping straight into work as soon as you come into the office. It seems counter-productive, but addressing what’s at the top of your inbox without taking time to prioritize can lead to a whirlwind day of reactive tasks, rather than proactive.

Our Advice: Take a few minutes at the start of your day to check and update your to-do list. Go through your inbox to see if other requests have come in and schedule them accordingly on your to-do list.

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