Marketing Blog | Addison Clark | Richmond, VA


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You hear all the time how important video is becoming for your business. Whether it is how-to’s, message from the president or other types of videos, it feels like everyone is doing them.

Well, it feels like that because everyone is doing video! Once you decide to dive into the world of video marketing there are a lot of factors to consider – what message to do you want to put out there, where will you shoot the video, and who is going to be in it?

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Facebook Ads Manager is rolling out split-test options to all advertisers this month. Facebook will give users the ability to run A/B testing on different creative formats and then provide data on the results. To further help pinpoint effective ads, they're also adding a new feature called "Test and Learn" which helps advertisers answer certain questions about their ads' effectiveness.

Here's what Facebook has to say about the function: "Test and Learn answers your toughest marketing questions and pinpoints the strategies that drive the best results for your business. Simply identify a question you want to answer, such as "Which campaign causes the lowest cost conversions to occur?" or "How many conversions are all of my Facebook ads causing?" and Test and Learn will determine which test you should run to answer your question."

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As the holidays approach, we wanted to share a few social media do's and don'ts to remember during this time of the year. Social media is a great place to share the joy of the holidays with your customers, but it's also important to remain "on brand" throughout the season. 

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Facebook is testing the idea of dividing its newsfeed in half, separating commercial posts from personal news. The test is currently being done in six countries across the world. Depending on how people respond, two newsfeeds could mean that they see fewer links to news stories.

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You've got your business rockin' and rollin' in the digital space - website, social media, email marketing, the works. But here's the big question - is that enough? The answer is not the most straightforward, but it's honest - maybe!

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LinkedIn is testing out autoplay video ads in their users’ mobile feeds. The videos will begin playing automatically as you scroll over them and will be distinguished from other content by a “Promoted” label. This is the second time LinkedIn has tested out video ads. Back in 2012, they rolled out support for video ads but, at that time, videos had to reside on YouTube instead of being embedded directly in the LinkedIn newsfeed.

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Google has always said that "high-quality content" plays a role in a website's rank in search engine results, but they've only recently shed some light on what exactly that means. With the release of a guide aimed at helping Google's internal content creators, Google has shared some top tips for creating high-quality web content. In this post, we dive into a few of the tips Google shared in their Developer Documentation Style Guide.

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Not so long ago, Facebook rolled out a very visible feature at the top of users' newsfeeds: Facebook Stories. Despite their visibility, they haven't been nearly as popular as Instagram Stories but that may be about to change. Facebook has just announced they will soon be allowing users to cross-post their Instagram Stories to Facebook, via the Facebook Stories feature. This means that Stories shared on the Instagram platform can also be shared in your Facebook Story as well. 

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A new website may feel like a big investment, both in time and money, but it is essentially the face of your brand, and therefore, totally worth it.

If your website has not been updated in the past three years, it is likely time for a refresh. Web systems are constantly being upgraded, design styles change and, most importantly, users expect so much more from a website these days. Making sure the user is having a positive experience when they are on your website should be your top priority.

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Have you converted your website over to HTTPS yet? If not, you could be in for a not-so-great surprise this month. Google has announced that Chrome browsers will now show a red "Not Secure" alert on non-HTTPS websites whenever users try to fill out a form on the site (including Contact Us forms). It will also show for all visitors visiting the website in incognito mode. This warning previously only appeared on non-HTTPS websites if a users tried to enter a credit card or username and password. By rolling it out to all forms on all non-HTTPS websites, Google is firmly pushing website owners into the HTTPS camp. This is all part of a larger effort from Google to make websites more secure.

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